Rajiv Raghunath
6 brands win media worth over $2mn at 2019 oOh! Unmissable Award
By Rajiv Raghunath - March 22, 2019
Luxury vehicle company Lexus received two awards
Broadsign, Starlite Media team up to transform retail centre advertising
By Rajiv Raghunath - March 13, 2019
Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6,000 static outdoor ad displays to free-standing digital units and scale quickly with programmatic capabilities
UK’s Ocean acquires Ngage Media, Interbest as it expands into continental Europe
By Rajiv Raghunath - March 12, 2019
Ngage Media and Interbestare two leading independent companies operating across the Netherlands
Australian Ethical first to use SmartSkins that will be recycled into park benches, polymer products
By Rajiv Raghunath - March 12, 2019
SmartSkins sets a new benchmark for the OOH industry with the substrate and mounting ropes being 100% recyclable, while also maintaining the high quality of traditional billboards and being cost effective
Talon buys US OOH agency Grandesign
By Rajiv Raghunath - March 08, 2019
The acquisition is part of company’s plan to build a “Smarter as Standard” footprint in the U.S
Ocean, AGS Airports launch 40m advertising tower near Glasgow International Airport
By Rajiv Raghunath - February 26, 2019
The double-sided advertising screen will deliver more than two million impacts a fortnight as motorists and their passengers travel in both directions along the M8 motorway corridor between Glasgow and Edinburgh
Airport privatisation enters new phase as Adani Group wins bids to operate 5 airports
By Rajiv Raghunath - February 26, 2019
With the large quantum of investments that will go into these airports, the infrastructure and services will be greatly augmented; in the medium to long term, that will augur well for the airport advertising business
Piccadilly Lights a modern global landmark: Ocean study
By Rajiv Raghunath - February 05, 2019
The prestigious brand advertising platform engages positively with audiences on an emotional level
Display Metrics India unveils OOH metrics development roadmap
By Rajiv Raghunath - January 18, 2019
Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA
Srishti Communications bags exclusive ad rights at Hubballi Airport
By Rajiv Raghunath - January 15, 2019
The OOH firm has won the rights from AAI for a period of 5 years
Ocean to develop digital screens in UK’s Southampton
By Rajiv Raghunath - January 15, 2019
Ocean will replace and upgrade the Southampton City Council’s existing roadside billboards with enhanced digital screens
#RockTheRibbon goes big on full motion screen
By Rajiv Raghunath - December 01, 2018
Created by St Luke’s Communications, ‘Rock the Ribbon’ is harnessing Ocean’s fibre powered infrastructure to transform people into virtual dancing red
Broadsign, MobPro tie up for programmatic DOOH & mobile campaigns
By Rajiv Raghunath - December 01, 2018
Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign’s global network of screens and MobPro’s mobile expertise
Govt move to privatise 6 AAI airports likely boost for airport media biz
By Rajiv Raghunath - November 12, 2018
The move to further develop Ahmedabad, Jaipur, Lucknow, Guwahati, Thiruvananthapuram and Mangaluru airports via the PPP route is in tune with marked increase in air passenger traffic growth
Twitter celebrates big cultural moments on Piccadilly Lights
By Rajiv Raghunath - October 30, 2018
The campaign is created and planned by Twitter in association with Ocean which operates the Piccadilly Lights on behalf of Landsec