KAIA Ernakulam Distt chapter pro-actively rolls out govt campaign for prevention of COVID-19 virus spread

By Rajiv Raghunath - March 20, 2020

KAIA and SPIA are taking the campaign to all parts of Kerala

Bengaluru Division’s RDN powerful vehicle for public messaging

By Rajiv Raghunath - March 19, 2020

The RDN, set up by Sharma Srishti Synergy, in its very first month of going live is displaying crucial messages on the prevention of COVID-19 virus spread

China’s OOH agency Vivid City appoints Danny Lee as Chief Creative Officer

By Rajiv Raghunath - March 03, 2020

Danny brings to Vivid City the ability to plan and execute activations, projections and unique builds that will complement Vivid City’s network of LED screens across the Chinese market

Sharma Srishti Synergy managed RDN goes live in Bengaluru Division, South Western Railway

By Rajiv Raghunath - February 27, 2020

The RDN system, envisaged to cover 32 stations in the Bengaluru Division, was inaugurated by Karnataka Chief Minister B S Yediyurappa in the presence of Union Minister of State of Railways Suresh Angadi

Broadsign partners Heurist’s CAASie to offer pDOOH to small biz in Australia

By Rajiv Raghunath - February 18, 2020

The integration provides CAASie’s user base of local advertisers with access to premium DOOH screens across Australia

RailTel to roll out pan-India RDN project covering 2,184 railway stations

By Rajiv Raghunath - February 10, 2020

The project will be awarded to concessionaires for a period of 10 years, extendable by another 5 years

Elusive young audiences like, want, trust, respond to live broadcast content on DOOH: Ocean study

By Rajiv Raghunath - January 30, 2020

18 to 34-year-olds trust the authenticity of content and ads on DOOH screens more than other media channels

Seedooh creates new roles to drive global biz expansion

By Rajiv Raghunath - December 12, 2019

Seedooh’s Director of Confidence Kenta Shimizu has been appointed SVP North America, while Joe Copley becomes MD Europe and APACSeedooh’s Director of Confidence Kenta Shimizu has been appointed SVP North America, while Joe Copley becomes MD Europe and APAC

Broadsign partners Lemma to expand programmatic DOOH offering in APAC

By Rajiv Raghunath - December 11, 2019

The integration is part of Broadsign’s international growth strategy, bringing the number of demand-side platforms that Broadsign Reach supports internationally to more than 30

Broadsign, Adform streamline global programmatic omnichannel media buys

By Rajiv Raghunath - December 06, 2019

New ad tech integration gives brands and agencies a one-stop shop for planning and executing global programmatic campaigns across online, mobile and DOOH

No Time To Die’ lights up Piccadilly

By Rajiv Raghunath - December 05, 2019

This is the first time a trailer for any film has been launched on the Piccadilly Lights

Ocean strengthens Scandinavian presence with AdCityMedia offer

By Rajiv Raghunath - November 22, 2019

The combination of AdCityMedia and Visual Art enhances Ocean Outdoor’s presence in Sweden, Denmark and Finland and sees Ocean enter the Norwegian OOH market through ACM’s established portfolio of assets

Moving Walls partners Nigeria’s ICL to launch location intelligence platform in the region

By Rajiv Raghunath - November 05, 2019

AI-powered Moving Audiences ingests location data from several sources - social, traffic, smartphone movement, and proprietary IoT sensors to deliver a powerful planning and buying solution for offline media

Broadsign, AdQuick partner to facilitate hyper-targeted DOOH campaigns

By Rajiv Raghunath - October 24, 2019

New integration expands AdQuick’s campaign effectiveness model to more than 46,000 additional programmatically-enabled digital screens

‘Media, creative businesses need to collaborate much more’

By Rajiv Raghunath - October 21, 2019

Speed is the name of the game for DOOH, says John Osborn, CEO, OMD USA