FEPE International has been rechristened as World Out of Home Organization in keeping with the industry body’s greater global goals. This was announced at the 60th FEPE Congress that is underway in Dubai. Tom Goddard, FEPE President and Chairman, Ocean Outdoor said the renaming of the industry body is guided by the objectives of:

• Connecting the world of OOH, with presence across markets
• Sharing knowledge and best practices and forecasting futures
• Celebrating creativity
• Showcasing innovation
• Championing the world of OOH
• Being environmentally responsible.

The new name and logo was created by Heavenly agency. Richard Sunderland, CEO, Heavenly talked about the groundwork that went into developing the new brand identity of FEPE International.

The next edition of the Congress will be organised under the new banner.