WOO sets stage for Future Leaders engagement at Hong Kong Global Congress

The World Out of Home Organization (WOO) will be showcasing its second Future Leaders Delegate Initiative at the 2024 Global Congress in Hong Kong, to be held on June 5-7. The Future Leaders initiative was launched at the Lisbon Global Congress in 2023 with ten successful applicants.

A WOO media release states that “WOO members, national associations and sponsors are invited to nominate a Future Leaders delegate (aged under 35, only 1 per organisation, per territory) who will receive a full Congress pass and 3 nights’ accommodation in the Congress hotel for the inclusive and discounted price of €500. Sponsoring companies will need to cover travel and expenses.

“All entrants will need to submit an online application from which information can be used for WOO marketing purposes. Up to 15 places will be available in Hong Kong. These will be allocated on a first come first serve basis although our aim will be to ensure a good mix of companies and organisations and a wide geographical spread.”

WOO COO Mark Flys says: “It’s a key priority for WOO to attract as broad a range of talent and experience to Congress as possible and our second Future Leaders initiative, the first scheme of its kind in Out of Home, will give us the opportunity to do exactly this. 

“Hong Kong is the first time the WOO Global Congress has ventured to the region and it will be an unmissable opportunity to take a deep dive into the present and future of OOH globally. As such, it’s important for both WOO and the global industry that we include as many of our Future Leaders as possible.”