M4G Bureau
Vritti iMedia on eco-drive at 500+ bus stations
By M4G Bureau - June 27, 2022
Vritti partnered with state transport corporations in Maharashtra, Punjab, Haryana, Karnataka, Rajasthan, Himachal Pradesh and Goa for the 10-day activity.
Basant Rathore, Sr VP - Strategic Planning, Brand & Business Development, Jagran Prakashan joins OAA 2022 Jury
By M4G Bureau - June 27, 2022
An experienced media management professional, Basant in his earlier media planning stint worked at agencies such as Ogilvy, Mudra, Mindshare and Madison, where he planned and bought media for leading brands across diverse categories, from chocolates to automobiles.
Times OOH unveils Property Expo at Indore Airport
By M4G Bureau - June 26, 2022
Real estate brands and projects like Omaxe, Medicaps Business Park, Shikharji Dreams, Grand Virasat are participating in the Expo.
Kumar Gaurav, SVP & Head – Marcom, IndusInd Bank (BFIL), on the Jury for OAA 2022
By M4G Bureau - June 24, 2022
Kumar is a marketing expert with experience of over two decades and has spearheaded an array of marketing initiatives across diverse brands and sectors, ranging from FMCG and telecom to lifestyle and financial services.
AdQuick.com launches Analytics as a Service for OOH campaigns
By M4G Bureau - June 24, 2022
This first-ever service enables marketers, agencies and media owners to measure the effectiveness of outdoor advertising campaigns with granular data
Beam Suntory India’s Marketing Head Ruchika Gupta joins OAA 2022 Jury
By M4G Bureau - June 23, 2022
Among the youngest marketing top talents in Indian alco-bev segment currently, and a consumer behaviour and lifestyle expert, Ruchika is driving strategic brand thinking and premiumisation for the internationally renowned & diverse portfolio of Beam Suntory in India.
Guwahati-based A.R.T. Entertainment & Services wins bus branding rights in 3 North-East states
By M4G Bureau - June 23, 2022
The experiential marketing and OOH company recently acquired exclusive bus branding rights in Assam, Meghalaya, and Tripura.
Adtech startup ExperientialEtc raises $200K as seed fund from Startuplanes
By M4G Bureau - June 22, 2022
The four-year-old startup is in the business of digital advertising using the latest technology such as holograms, AR/MR, immersive games and tech-led OOH
Medimix boards Mumbai Metro with unique branding to connect with young on-the-go female audiences
By M4G Bureau - June 22, 2022
‘Beauty Coaches’ showcase Medimix skin care solutions
Adidas ‘Liquid Billboard’ wins Cannes Outdoor Grand Prix
By M4G Bureau - June 21, 2022
The unique activation was conducted to encourage women of varied backgrounds to take to swimming
Pramod Patil, VP & Head - Media, Kotak Mahindra Group joins OAA 2022 Jury
By M4G Bureau - June 21, 2022
Pramod has 17 years of experience in media research, strategy, measurement, planning, and buying. He has been part of some record-breaking ad campaigns by Kotak Mahindra Group.
IIM Ahmedabad Professor Arvind Sahay to speak on neuroscience & OOH in OAC 2022
By M4G Bureau - June 20, 2022
Prof. Sahay has authored the book ‘Brands and the Brain: How to use Neuroscience to create Impactful Brands’.
For a magnified view: Samsung’s new campaign highlights WindFree AC technology
By M4G Bureau - June 20, 2022
The campaign, launched by Cheil India in association with Platinum Outdoors, covers Jaipur, Pune, Ahmedabad, and Kolkata with bright and eye-catching billboards placed in prominent, high traffic locations.
Shoppers Stop's latest OOH drive
By M4G Bureau - June 17, 2022
Ikar Outdoor Advertising helped the brand deliver an impactful campaign across 15 cities using bold, unmissable media options.
Delivery agents in Gurugram can now chill with Crompton Greaves’ #JaldiCooling
By M4G Bureau - June 17, 2022
The brand has started a social initiative named #JaldiCooling in which they have set up a resting cooling pod for all delivery agents to give them some relief from the summer.