Campaigns
Adidas ‘Liquid Billboard’ wins Cannes Outdoor Grand Prix
The unique activation was conducted to encourage women of varied backgrounds to take to swimming
The unique ‘Liquid Billboard’ created on a Dubai beach by Havas Middle East as a brand activation to encourage women of varied backgrounds to take to swimming won the prestigious Outdoor Grand Prix at the Cannes Lions festival on June 20.
As reported in the AdWeek, “The outdoor activation promoted Adidas’ inclusive swimwear collection and addressed the 32% of women globally who say they don’t feel comfortable swimming in public.”
The installation was a large transparent pool that people could dive into, “with their swims visible and live streamed online”.
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CampaignsTimes OOH brings festive cheer to Mauritius airport
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Campaigns
Lifestyle takes its big sale blast to the streets with OOH execution
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CampaignsSubway delivers sensory feast in London with “Scratch-and-Sniff” OOH billboard
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DDX AsiaLumina Displays to showcase LED display solutions at DDX Asia 2026