A.R.T. Entertainment & Services, an experiential/OOH marketing agency based out of Guwahati and catering to the Assam, Meghalaya, Mizoram, Manipur, Tripura, Arunachal Pradesh and Nagaland markets, has recently acquired exclusive bus branding rights in three of the ‘Seven Sisters’, namely Assam, Meghalaya, and Tripura.

The branding rights were acquired for 313 buses in Assam, 100 in Meghalaya and 50 in Tripura. The tenure of the contract is for two years in Assam and Meghalaya and seven in Tripura. 

The OOH company, which has been in operation for over five years now, has a media mix including BQS media, traffic signal media, look walkers, pedal ads, cab media, unipoles, display vans, gantries, media at parks, etc. The company feels bus branding is emerging as one of the most effective transit marketing mediums across the country with a reach connecting rural markets.

Says Mukesh Mour, Director, A.R.T. Entertainment & Services, “Buses provide huge scope for diversely creative and large format opportunities, visible to thousands of eyes everyday. With the aid of highly creative, colourful and illustrative design formats and indepth detailing, this medium can cover every aspect of a client’s requirement. Almost all categories of products are suitable for bus branding due to its advantage of mass exposure. We have seen a great deal of response from brands in the FMCG, industrial products and services segments.”