Beam Suntory India’s Marketing Head Ruchika Gupta joins OAA 2022 Jury
By M4G Bureau - June 23, 2022
Among the youngest marketing top talents in Indian alco-bev segment currently, and a consumer behaviour and lifestyle expert, Ruchika is driving strategic brand thinking and premiumisation for the internationally renowned & diverse portfolio of Beam Suntory in India.
Ruchika Gupta, Head of Marketing at Beam Suntory India, joins the distinguished jury line-up for the Outdoor Advertising Awards 2022 contest that is well underway.
Among the youngest marketing top talents in Indian alco-bev segment currently, Ruchika brings over 15 years of experience working at some of the finest and diverse corporate firms. A consumer behaviour and lifestyle expert, Ruchika is driving strategic brand thinking and premiumisation for the internationally renowned and diverse portfolio of Beam Suntory in India. She is also leading a shift towards digital-first equity building through social intelligence and other techniques, delivering a strong share of voice across her brands, and crafting an exciting pipeline of international innovations to bring into India.
With focus on unmatched brand design, industry first digital campaigns, data-led decision making, and world class integrated marketing communications, Ruchika has played a pivotal role in growing the premium spirits portfolio across a multitude of markets. After launching the two winning blends of Oaksmith – India’s first International Blended Whisky, which has recently won many international and national accreditations and racing ahead of its peers in the category, her most recent achievements have been accelerated growth of some of the most iconic brands from Beam Suntory’s portfolio.
Ruchika has also lent her strategic insight and expertise for quick plan pivots during the pandemic, and curated various winning adaptation strategies including home premise experiences, influencer collaborations, and digital properties like Oaksmith Weekend Live, which garnered over millions of views, and engagement.
Ruchika is a strong supporter of women leadership, and believes diversity is a reality and inclusion a choice. She actively nurtures young women leaders to be uninhibited, and bring out their best.
Ruchika is currently building a team of thought leaders at Beam Suntory, inspiring them to achieve their highest potential, and upskill for personal as well as professional growth. Prior to Beam Suntory, Ruchika led strategic thinking for world class brands like Bacardi Rums, Grey Goose Vodka, Uber India, brands from House of Unilever and Johnson & Johnson.
OAA 2022 is drawing participation in 7 different award categories and 20+ sub-categories:
- Brand Categories having 12 sub-categories
- Media Plan of the Year
- Special Categories – such as, Green OOH, DOOH, Ambient Media, Best Innovation, Activation
- Public & Social Causes
- Campaign of the Year
- Best Media Format Innovation.
Winners of OAA 2022 will receive the coveted Metals at the Outdoor Advertising Awards function at Westin Mumbai Powai Lake hotel on August 18, 2022 evening, just after the conclusion of Outdoor Advertising Convention (OAC) 2022. The Awards will be given away by highly accomplished Brand Marketers, and International OOH leaders.