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Shoppers Stop's latest OOH drive

By M4G Bureau - June 17, 2022

Ikar Outdoor Advertising helped the brand deliver an impactful campaign across 15 cities using bold, unmissable media options.

Shwetal Basu, Chief of<br>Marketing & Communication<br>Shoppers StopPrashant Gaonkar<br>Business Head<br>Ikar Outdoor AdvertisingAs a prominent retail brand, Shoppers Stop has always leveraged the power of out-of-home advertising to strike a chord with their target audience. For the brand’s recent celebrity campaign, Fratini X Sanya,  Ikar Outdoor Advertising helped deliver an impactful campaign targeting 15 cities with un-skippable, bold media options. The campaign was lanched with innovations across major cities and handled with a lot of care and planning. Commenting on the campaign, Shwetal Basu, Chief of Marketing & Communication, Shoppers Stop, said, “The campaign was to target the young, modern women who thrive on their confident lifestyle and their belief in belonging to every moment. We appreciate Ikar Outdoor Advertising and its team for handling the campaign exactly the way we planned it.”

Speaking about the association, Prashant Gaonkar, Business Head, Ikar Outdoor Advertising, said, “We really appreciate the hand extended by Shoppers Stop and team to execute the campaign for their private brand Fratini. Our data driven approach and the mix of innovations planned by our team captured attention and also made it more exciting to work on this project. We also decided to keep it simple as part of our strategy and opted for media options that would enhance the brand. Locations where handpicked to install innovations. And I must say we had great support from the client to deliver the best .”

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