‘Go Kerala’ campaign goes many a mile in London

By M4G Bureau - April 02, 2018

The tourism body rolled out the ‘Go Kerala’ campaign in the UK with full wraps of 5 double-decker buses plying on Central London roads.

Acer introduces abSignage solutions in India

By M4G Bureau - April 02, 2018

The abSignage solutions, utilises cloud technology and big data analytics to be a cost effective solution to manage a digital signage network

Mercedes-Benz S-Class set to ‘Lead the World’

By M4G Bureau - March 29, 2018

Kinetic WW which handles the Mercedes-Benz account undertook the media buying from Times OOH, media concessionaire of both airports.

US-based Ads on Top unveils Dynamix playlist automation via API

By M4G Bureau - March 28, 2018

Ads on Top utilises evolving data sources to analyse audience and context around screens to determine ideal content to deliver. This targeting takes network availability, budgets, CPMs and other ad metrics into account to determine the ideal ad to display

Punjab Govt notifies new ad policy

By M4G Bureau - March 28, 2018

While new advertising opportunities like LED & LCD have been permitted; the biggest issue i.e. illegal media has been tackled with strict policy implementation and compliance with all provisions.

Gravity Ad Solutions introduces new-age glass projection

By M4G Bureau - March 28, 2018

With 18mm thickness and different sizes, this glass can seamlessly turn any designated space of a mall into an advertising platform without the use of an exterior projection device

Ishq FM opens a vista to Rome

By M4G Bureau - March 28, 2018

The radio channel has taken the OOH route in Mumbai to promote its quiz contest ‘Romance in Rome’, targeting the youth audience

Vyoma Media appoints Rajiv Bose as Chief Revenue Officer

By M4G Bureau - March 27, 2018

Rajiv will be overseeing the entire revenue functions at Vyoma and will have overall responsibility for new business development and revenue generation across all regions

eBay gets tactical with weather-driven campaign

By M4G Bureau - March 27, 2018

The campaign was created by 72andSunny, produced by Grand Visual, with media planning and buying by Mediacom. The DOOH activity supports a broader campaign created by 72andsunny, which runs across digital, social, radio, VOD and TV and encourages shoppers to break away from "beige"

Wagh Bakri blends in with local expressions

By M4G Bureau - March 26, 2018

The tea brand launched an aggressive campaign, planned and executed by MOMS Outdoor Media Solutions, to deepen the connect with consumers in markets like Gujarat, Rajasthan, Madhya Pradesh, Maharashtra, Chhattisgarh and Karnataka

‘Only OOH likely to post net revenue growth in US in 2018’

By M4G Bureau - March 26, 2018

In US, OOH is going to be the only traditional medium expected to have fruitful growth attributed by the digital and ambient advertising formats, reports MAGNA

Jockey likely to hit the streets with new campaign soon

By M4G Bureau - March 23, 2018

The TVC conceptualised by L&K Saatchi & Saatchi agency has already hit the TV screens whereas the OOH campaign is expected to be launched soon.

SDMC achieves a new high in ad tax revenue earnings

By M4G Bureau - March 22, 2018

The civic body has recorded Rs 135 crore ad tax revenue earnings in the current financial year, which is significantly higher than Rs 118 crore earned in the previous fiscal

Trend-setting Titan ups the style quotient

By M4G Bureau - March 22, 2018

The 1-month outdoor campaign, executed by OMI, the specialist’s outdoor agency wing of Laqshya Media Group, has been rolled out in 22 cities that include Delhi NCR, Mumbai, Pune, Bengaluru, and Kolkata

DMRC invites bids for ad rights inside select Line 2 stations

By M4G Bureau - March 21, 2018

The tender includes different kind of formats such as static, digital, platform screen doors and experiential marketing activities inside designated stations on Line 2