M4G Bureau
Starcom gets Rathi Gangappa on board as Chief Executive Officer in India
By M4G Bureau - March 08, 2018
Gangappa’s last role was as COO at MediaCom, where she was in charge of day to day operations and managing key client relationships across metro cities
‘DOOH will spur OOH growth in India’
By M4G Bureau - March 08, 2018
A panel discussion on digital OOH at the FICCI-FRAMES organised in Mumbai brought forth the compelling factors that will drive digital OOH growth in India
Sun Outdoors unveils backlit unipoles in Vadodara
By M4G Bureau - March 08, 2018
The contract provides for setting up 69 unipoles; Sun Outdoors has so far erected 36 unipoles and the rest will be ready in a month’s time
Zee Telugu joins walkathon to build cancer prevention awareness
By M4G Bureau - March 08, 2018
The channel joined hands with Hyderabad-based NGO Abhaya to spread awareness on prevention of breast cancer on the occasion of the International Women’s Day
RuPay promotes digital transactions through OOH medium
By M4G Bureau - March 07, 2018
The card payment brand urges masses to experience the ease of digital payment transactions
Bombay HC issues notice to Guju Ads to remove hoardings at Juhu
By M4G Bureau - March 07, 2018
Petitions filed with the High Court cited that Guju Ads had erected the hoardings in Juhu area without obtaining due permissions from BMC, traffic department, and environment and coastal regulation department
Trichy Airport media formally inaugurated
By M4G Bureau - March 07, 2018
The airport infrastructure is being overhauled to bring it at part with international standards; the airport is seen as the best non-metro airport in the south
Govt planning for massive expansion of Metro networks
By M4G Bureau - March 07, 2018
Government is planning for over 700 kilometres of Metro network over the next 5 years, with a vision of establishing Metro systems in 50 cities
FICCI-FRAMES to host session on DOOH on March 7
By M4G Bureau - March 06, 2018
The panel will have Indrajit Sen of IOAA as the moderator, and Suresh Balakrishna, CEO – South Asia and Middle East, Kinetic India; Pramod Bhandula, Executive Chairman, JCDecaux India, Jahan Mehta from Selvel One, Mukesh Manik of Encyclomedia and Nidhi Choudhary, Dy Commissioner, MCGM as the discussants
Ola appoints Starcom India to handle Indian and upcoming international markets
By M4G Bureau - March 06, 2018
The business was won in a closely contested pitch, with various leading agencies in the fray
Samsung first to use Burj Khalifa LED facade
By M4G Bureau - March 06, 2018
Spectacular showcase and multi-sensory consumer experiences at Burj Khalifa underscore innovative new features of the new Galaxy S9 and S9+
Xiaomi Redmi Y1 dials OOH for big impact
By M4G Bureau - March 06, 2018
OMI executed this campaign for Redmi Y1 across key metro markets. An assortment of large format and unconventional formats were used for the campaign covering 13 key cities
2017 was a year of modest growth for OOH says FICC-EY report 2018
By M4G Bureau - March 05, 2018
The report shares that domitization effects started to fade off after March-April 2017 & billboards continue to dominate the advertising pie with 40% whereas sponsorships & interactivity will take the lead and operational issues continue to hamper the growth
AdWorld develops ‘I love Indore’ signage in Indore
By M4G Bureau - March 05, 2018
The media owning firm is working closely with the corporation in developing iconic OOH advertising spots in the city to accelerate revenue
Kolhapur MC plans to unveil new ad policy to mop up more revenues
By M4G Bureau - March 05, 2018
The corporation plans to net Rs 5 crore annually from outdoor advertising, although it has not earned even Rs 1 crore revenue in the last 5 years