M4G Bureau
Samsung signs up as the Principal Sponsor for Mumbai Indians
By M4G Bureau - April 05, 2018
The brand will be seen on the perimeter boards, player dugout, team jerseys and North Stand of the Wankhede Stadium has been designated as Samsung North Stand
BJP invites Mumbaikars for its rally
By M4G Bureau - April 05, 2018
A huge bunch of media formats handled by Bright Outdoor Media has been equipped to send out the message
Australia’s ad industry makes strong start in 2018
By M4G Bureau - April 05, 2018
Outdoor has delivered by far the largest growth (+29.1% year-on-year; The highest growth came from the domestic banks category
Coca Cola’s Bromance on OOH soon
By M4G Bureau - April 05, 2018
GLO, the outdoor wing of Lodestar UM, that handles the account is expected to release a wide-scale OOH campaign in the coming weeks
Madison Media is Agency of the Year at Maddys 2018
By M4G Bureau - April 04, 2018
The agency won a Gold for Best Use of Outdoor for the Raymond 2.0 campaign
Parle Agro announces Rs 100 crore multimedia campaign
By M4G Bureau - April 04, 2018
The multimedia campaign will have a significant OOH component as well as on-ground activations that amplify the 360-degree campaign
Wild once again out to promote its ‘vitamin water’
By M4G Bureau - April 03, 2018
The Delhi-based brand has launched a city-wide campaign that includes innovations on BQS; the brand is particularly visible on the arterial roads
‘Go Kerala’ campaign goes many a mile in London
By M4G Bureau - April 02, 2018
The tourism body rolled out the ‘Go Kerala’ campaign in the UK with full wraps of 5 double-decker buses plying on Central London roads.
Acer introduces abSignage solutions in India
By M4G Bureau - April 02, 2018
The abSignage solutions, utilises cloud technology and big data analytics to be a cost effective solution to manage a digital signage network
Mercedes-Benz S-Class set to ‘Lead the World’
By M4G Bureau - March 29, 2018
Kinetic WW which handles the Mercedes-Benz account undertook the media buying from Times OOH, media concessionaire of both airports.
US-based Ads on Top unveils Dynamix playlist automation via API
By M4G Bureau - March 28, 2018
Ads on Top utilises evolving data sources to analyse audience and context around screens to determine ideal content to deliver. This targeting takes network availability, budgets, CPMs and other ad metrics into account to determine the ideal ad to display
Punjab Govt notifies new ad policy
By M4G Bureau - March 28, 2018
While new advertising opportunities like LED & LCD have been permitted; the biggest issue i.e. illegal media has been tackled with strict policy implementation and compliance with all provisions.
Gravity Ad Solutions introduces new-age glass projection
By M4G Bureau - March 28, 2018
With 18mm thickness and different sizes, this glass can seamlessly turn any designated space of a mall into an advertising platform without the use of an exterior projection device
Ishq FM opens a vista to Rome
By M4G Bureau - March 28, 2018
The radio channel has taken the OOH route in Mumbai to promote its quiz contest ‘Romance in Rome’, targeting the youth audience
Vyoma Media appoints Rajiv Bose as Chief Revenue Officer
By M4G Bureau - March 27, 2018
Rajiv will be overseeing the entire revenue functions at Vyoma and will have overall responsibility for new business development and revenue generation across all regions