Samsung signs up as the Principal Sponsor for Mumbai Indians

By M4G Bureau - April 05, 2018

The brand will be seen on the perimeter boards, player dugout, team jerseys and North Stand of the Wankhede Stadium has been designated as Samsung North Stand

BJP invites Mumbaikars for its rally

By M4G Bureau - April 05, 2018

A huge bunch of media formats handled by Bright Outdoor Media has been equipped to send out the message

Australia’s ad industry makes strong start in 2018

By M4G Bureau - April 05, 2018

Outdoor has delivered by far the largest growth (+29.1% year-on-year; The highest growth came from the domestic banks category

Coca Cola’s Bromance on OOH soon

By M4G Bureau - April 05, 2018

GLO, the outdoor wing of Lodestar UM, that handles the account is expected to release a wide-scale OOH campaign in the coming weeks

Madison Media is Agency of the Year at Maddys 2018

By M4G Bureau - April 04, 2018

The agency won a Gold for Best Use of Outdoor for the Raymond 2.0 campaign

Parle Agro announces Rs 100 crore multimedia campaign

By M4G Bureau - April 04, 2018

The multimedia campaign will have a significant OOH component as well as on-ground activations that amplify the 360-degree campaign

Wild once again out to promote its ‘vitamin water’

By M4G Bureau - April 03, 2018

The Delhi-based brand has launched a city-wide campaign that includes innovations on BQS; the brand is particularly visible on the arterial roads

‘Go Kerala’ campaign goes many a mile in London

By M4G Bureau - April 02, 2018

The tourism body rolled out the ‘Go Kerala’ campaign in the UK with full wraps of 5 double-decker buses plying on Central London roads.

Acer introduces abSignage solutions in India

By M4G Bureau - April 02, 2018

The abSignage solutions, utilises cloud technology and big data analytics to be a cost effective solution to manage a digital signage network

Mercedes-Benz S-Class set to ‘Lead the World’

By M4G Bureau - March 29, 2018

Kinetic WW which handles the Mercedes-Benz account undertook the media buying from Times OOH, media concessionaire of both airports.

US-based Ads on Top unveils Dynamix playlist automation via API

By M4G Bureau - March 28, 2018

Ads on Top utilises evolving data sources to analyse audience and context around screens to determine ideal content to deliver. This targeting takes network availability, budgets, CPMs and other ad metrics into account to determine the ideal ad to display

Punjab Govt notifies new ad policy

By M4G Bureau - March 28, 2018

While new advertising opportunities like LED & LCD have been permitted; the biggest issue i.e. illegal media has been tackled with strict policy implementation and compliance with all provisions.

Gravity Ad Solutions introduces new-age glass projection

By M4G Bureau - March 28, 2018

With 18mm thickness and different sizes, this glass can seamlessly turn any designated space of a mall into an advertising platform without the use of an exterior projection device

Ishq FM opens a vista to Rome

By M4G Bureau - March 28, 2018

The radio channel has taken the OOH route in Mumbai to promote its quiz contest ‘Romance in Rome’, targeting the youth audience

Vyoma Media appoints Rajiv Bose as Chief Revenue Officer

By M4G Bureau - March 27, 2018

Rajiv will be overseeing the entire revenue functions at Vyoma and will have overall responsibility for new business development and revenue generation across all regions