Australia’s Adshel introduces new DOOH trading model

By M4G Bureau - April 16, 2018

The new spot-based trading model will give advertisers the opportunity to target their campaigns to commuters more effectively

Delhi Police reiterates commitment to women’s safety

By M4G Bureau - April 13, 2018

An innovation, executed on a bus shelter on one of the arterial roads of Delhi, showcases the different avatar of women -- a youth to working professional to civil servant

Australia’s OOH industry nets 8.7% revenue growth in Q1 FY18

By M4G Bureau - April 12, 2018

Digital revenue is sitting at 49.7% of total net media revenue year-to-date, an increase over the recorded 44.4% for the same period last year

Activation planned to promote Thums Up Charged No Sugar

By M4G Bureau - April 12, 2018

To promote this new beverage, the brand will undertake extensive on-ground activation spanning across 14 cities

Pepe Jeans zips ahead with ‘Made to Create’ proposition

By M4G Bureau - April 12, 2018

The brand opted for branding on DMRC Line 2 running from Samayapuri Badli to Huda City Centre; eg. communications holds the media rights on this line, whereas the buying and media planning for the campaign was done by MOMS Outdoor Media Solutions

British Council appoints Carat India to handle their media mandate

By M4G Bureau - April 11, 2018

The agency will work on enhancing the reach of their work, make new connections and new stories, and inspire millions of young people to develop relationship and connections

JCDecaux unveils digital transformation at Melbourne’s Southern Cross Station

By M4G Bureau - April 11, 2018

The largest of their kind, the new 85” Spectacular screens will create powerful digital avenues in key commuter and pedestrian corridors throughout Southern Cross Station

Tata Tele Business Services projects smart solutions

By M4G Bureau - April 11, 2018

The brand, in association with Active Media Innovations, converted select static billboards in Mumbai into smart boards through live projection

Mother Dairy reinforces strong brand presence in Mumbai

By M4G Bureau - April 11, 2018

The campaign – which says that the city consumes 25 lakh glasses of Mother Dairy milk in a flash every day – was planned and executed by Ecosys OOH

Chinese Wisdom Media prospecting investment opportunities in India

By M4G Bureau - April 10, 2018

Chinese Wisdom Media has 15 wholly-owned subsidiaries and two holding companies, covering 153 cities including Beijing, Shanghai, Chongqing, Changchun, Lanzhou, Huzhou, Changsha, Foshan, Fuzhou, and Hainan Province

Pioneer Publicity completes 2 more FOBs in Bengaluru

By M4G Bureau - April 10, 2018

The OOH firm has constructed and operationalized 6 FOBs in all in the city; the two new FOBs have come up on Domlur Airport Road and Raj Bhavan Road

NTBCL pre-bid meet for DND Flyway ad rights today

By M4G Bureau - April 10, 2018

The participating media owners will put forth their queries and concerns regarding the tender T&C during the meeting

Prakash Arts, Leadspace Advertising bag ad rights in Hyderabad Metro corridors

By M4G Bureau - April 09, 2018

The sole rights for Corridor 1 has been given to Leadspace Advertising and Corridors 2 & 3 to Prakash Arts for the duration of 2 years

Netflix making a strong bid for LA-based Regency Outdoor

By M4G Bureau - April 09, 2018

Netflix’s potential purchase would secure advertising spots along the famous Sunset Strip, Los Angeles Airport and on all major LA freeways.

Central says “Namaskar” to Guwahati

By M4G Bureau - April 06, 2018

Reminder Outdoor Advertising has decked up the outdoor the beginning of April with teasers and revealers using extensive OOH formats like billboards, pole kiosk and traffic poles with the launch of Central shopping Mall in Guwahati