Movietime promotes holographic, AR driven advertising in tie up with Kryp Media

By M4G Bureau - October 16, 2018

Brands like Samsung, Blackberry, Future Generali, Sun Pharma, and Viacom 18 have used holographic/AR content for some of recent OOH campaigns

Madurai, Tiruchirappalli divisions invite EoI, bids for ad rights

By M4G Bureau - October 16, 2018

The tenders call for EOI on ideas for innovative OOH advertising, station branding, branding on Fast/Super-Fast and Passenger Trains

Macromedia installs Efi Reggiani Renoir Next 340

By M4G Bureau - October 16, 2018

The machine will cater to the digital soft signage and textile demands of corporates for OOH campaigns

Amazon Festival Band gets India dancing on the streets

By M4G Bureau - October 15, 2018

The brand captured locations like Metro stations and airports by playing fun brass-band parody renditions of 90’s songs revealing deals that the public can claim during the festival

JCDecaux signs pact with Abu Dhabi to build sustainable urban environment

By M4G Bureau - October 15, 2018

The global OOH major will work with The Abu Dhabi Department of Urban Planning and Municipalities (DPM) in applying innovative technology to design smart and sustainable street furniture

UK’s Global to acquire Exterion Media

By M4G Bureau - October 15, 2018

Recently, the UK's largest commercial radio business acquired Primesight and Outdoor Plus. Exterion runs TfL's lucrative underground and rail advertising

LG introduces world's first 0.44mm even bezel video wall

By M4G Bureau - October 13, 2018

With 16:9 aspect ratio and 0.44mm even bezel, the screen enables the overall video wall image to resemble a single screen

Kerala HC orders removal of illegal flex, ad boards latest by Oct 15

By M4G Bureau - October 12, 2018

Local bodies ordered to remove all illegal media, and also impose ‘polluter pays’ charge for removal of the media

Will Droom vroom on OOH landscape?

By M4G Bureau - October 12, 2018

The brand has initiated a media agency pitch for digital and ATL/BTL promotions, with the express objective of disrupting the pre-owned automobile market with its best value-for-worth offers, especially in the Tier II & III cities

BBH, St Luke’s Communications take top prizes in Ocean’s annual digital creative competition

By M4G Bureau - October 12, 2018

Swoon, The National AIDS Trust, Microsoft Xbox and the CyberSmile Foundation among the eight winners

OYO turns hotel facades into branding formats

By M4G Bureau - October 10, 2018

The brand will redesign facades of 100+ hotels in Bengaluru, with visuals painted by veteran hand paint artist Kafeel Ahmed Ansari

Tagtalk partners Creator’s Gurukul to build branding opportunities in co-working locations

By M4G Bureau - October 10, 2018

Tagtalk will provide a new array of location and audience to their clients to directly communicate and engage

Mumbai OOH keenly awaits release of new MCGM ad policy

By M4G Bureau - October 10, 2018

Industry sources suggest the policy is likely to be launched within the next 10 days

JCDecaux wins Unibail-Rodamco-Westfield contract for 2 largest UK shopping malls

By M4G Bureau - October 09, 2018

JCDecaux will take over the contract in November and manage internal advertising opportunities across the two malls, comprising 180 screens in a 100% digital environment

Govardhan Milk makes a health statement on JCDecaux Citylights network

By M4G Bureau - October 09, 2018

The brand has targeted the residential areas in particular while rolling out the campaign