Jamshedpur FC goes for green goals

By M4G Bureau - October 25, 2018

On the West Stand, the front facia branding has been produced using large format eco-friendly fabric printing instead of flex

Marvel Tea engages Madison as Media AOR to drive tea brand building

By M4G Bureau - October 24, 2018

The agency has been entrusted with the task to manage the entire communication strategy of the brand and elevate the brand’s presence across media

IOAA appoints A R Sreedhar as General Manager

By M4G Bureau - October 24, 2018

Sreedhar is a Chartered Accountant with 24 + years in various roles including National Commercial Head for a Consumer Durables giant

Rajasthan Govt opts for Delta LED screens to drive public & social messaging

By M4G Bureau - October 24, 2018

The 44 full colour and full motion LED display boards, each measuring 3.84m wide and 2.88m tall, are installed at various locations in Rajasthan, and were built using Delta’s cutting-edge outdoor LED technology

ITW Consulting to handle stadium rights for MSL T20 League

By M4G Bureau - October 23, 2018

The firm will manage the commercial and sales business through rights acquired by Global Sports Commerce for Africa across formats including On-Ground sponsorships

Arrow Digital establishes its popular Demo Centre in Delhi NCR

By M4G Bureau - October 23, 2018

The demo room is designed to showcase and highlight new, innovative products and services and allows clients to get a first hand experience of the machines and technologies

Vyoma Media launches Vcam offering insights, analysis, real-time feedback on ads

By M4G Bureau - October 23, 2018

The Vcam platform provides for a variety of tools including dashboards and reports that assist customers with planning, running and measuring the effectiveness of their media campaigns

SPH arm unveils Singapore’s largest sequential LED billboard

By M4G Bureau - October 23, 2018

The media was created by retrofitting a large-format static billboard with sequential LED modules, and a 3D custom-built Martell VSOP Aged in Red Barrels bottle as the centrepiece

NDMC redevelopment plan for Khan Market, adjoining area will open up DOOH, street furniture avenues

By M4G Bureau - October 23, 2018

The area will be pedestrian zones and that will open up opportunities for DOOH media displays. The beautification drive will also provide avenues for street furniture installation

Sydney airport unveils Australia’s largest building wrap

By M4G Bureau - October 22, 2018

The building wrap spanning 1,957 sq. m. covers the entire western face of the Airport’s T1 International multi-storey car park

Chams bags branding rights on KURTC buses

By M4G Bureau - October 18, 2018

The OOH firm has won the rights for a period of 5 years in a tender-cum-auction conducted by Kerala State Road Transport Corporation (KSRTC)

Odisha beckons tourists globally ahead of Hockey World Cup

By M4G Bureau - October 18, 2018

Odisha Government has unfurled a full-fledged OOH campaign within India and the overseas

The Social Street appoints Navin Fernandes to head Sports Marketing

By M4G Bureau - October 17, 2018

Appointed as Managing Partner, he will handle agency’s sports-related aspects including strategy, new business, partnerships, events and activities

Vodafone throws a protective ring around children at Mysuru Dasara celebrations

By M4G Bureau - October 17, 2018

All children under 14 years of age entering the Mysore Palace are being protected with Vodafone Happy Cards (RFID tags)

Netflix expands billboard ownership in West Hollywood

By M4G Bureau - October 17, 2018

The streaming major in recent months has purchased at least 18 billboard faces from Regency Outdoor Advertising, in a deal estimated to be worth tens of millions of dollars