UK’s Global to acquire Exterion Media
By M4G Bureau - October 15, 2018
Recently, the UK's largest commercial radio business acquired Primesight and Outdoor Plus. Exterion runs TfL's lucrative underground and rail advertising
UK-based Global has announced a new OOH acquisition with a binding offer to buy Exterion Media. Recently, the UK's largest commercial radio business acquired Primesight and Outdoor Plus. Exterion runs TfL's lucrative underground and rail advertising.
Exterion Media is also responsible for OOH across all four metro systems in the UK: Newcastle, Liverpool, London and Glasgow, as well as being the largest supplier of bus side advertising in the UK. It also operates companies in Ireland, France, The Netherlands and Spain.
In a statement, Global said the transport focused assets of Exterion will make "a perfect fit" with Global’s current OOH portfolio of mostly roadside business. Exterion's TfL contract is worth around £150m per year and is set to last for another seven years.
Exterion CEO Leon Taviansky will transition with the business to Global Outdoor, which will be overseen by Stephen Miron, Global’s Group CEO.
Global’s newly created OOH division will function alongside Global’s radio business.