Pepsi uncorks blind taste test in Netherlands

By M4G Bureau - November 16, 2018

The brand encouraged people to take a blind taste test comparing Coke and Pepsi and then retargeted them through programmatic DOOH advertising

UK’s Open Outdoor Media secures £1m funding

By M4G Bureau - November 16, 2018

The funding will help the firm to secure additional advertising sites

Jagran Engage wins media rights over Lucknow Metro Phase 2

By M4G Bureau - November 16, 2018

The OOH firm already holds the rights for Phase 1 of the city’s Metro network

PlayAds targets Sabrimala pilgrims with digital utility format

By M4G Bureau - November 14, 2018

Totally 15 digital ticket vending kiosks are getting installed at the Kerala State bus stations in Nilakkal and Pampa

IIT Delhi escalates station branding issue to Ministry of Housing & Urban Affairs

By M4G Bureau - November 14, 2018

IIT-D has requested the ministry to permit either use of IIT Delhi name or that of the coaching centre on the Metro station signage

 Samsung Display starts production of 65-inch UHD video wall

By M4G Bureau - November 13, 2018

New solution to offer 4-times higher resolution and enables connecting multiple signage displays of UHD quality

Cars24 rolls out integrated brand campaign on OOH  

By M4G Bureau - November 13, 2018

The multiple format campaign was accompanied by car branding in Chennai & Hyderabad executed by My Hoardings

Armistice centenary comes alive on Piccadilly Lights

By M4G Bureau - November 12, 2018

Westminster remembers one million dead in World War I

Audi gives New Yorkers a good ‘view from the top’

By M4G Bureau - November 09, 2018

The automaker bought a billboard in New York City on the roof of a building surrounded by office towers, including Bank of America and Salesforce

Irish-owned Solar AdTek in pact with Dubai-based Poweregion

By M4G Bureau - November 08, 2018

Poweregion's customers are based in the Middle East and Africa region, and the group has over 1,000 clients

OPPLE Lighting unveils new LED Utility 2 HV strip lights

By M4G Bureau - November 06, 2018

Its optical material is of high-quality PVC with good flexibility in shape which helps in easy application

OnePlus unboxes new Guinness World Record

By M4G Bureau - November 05, 2018

559 OnePlus community members came together in Mumbai to unbox and experience the OnePlus 6T simultaneously

New Research Shows +23% Uplift in Brand Metrics with DOOH

By M4G Bureau - November 03, 2018

The 4th Space research highlights the significant impact when Full Motion Digital OOH is added to Social Media campaigns, OnDevice study reveals

Pacific Digital installs new EFI VUTEk GS3200 10 colour UV printer

By M4G Bureau - November 02, 2018

With the three-layer back lit signages/displays and tactile printing, this UV machine opens up many profitable applications in a very demanding industry

Ashirvad Pipes reinforces OOH presence in Bihar, Jharkhand markets

By M4G Bureau - November 02, 2018

Sri Garima Publicity executed the campaign, with notable innovations