Now brands can Plug & Play at Mumbai Airport

By M4G Bureau - November 20, 2019

Times OOH adds a modular promo set-up to its media kitty

DMRC metro check-in facility to make airport bound passengers’ travel convenient

By M4G Bureau - November 20, 2019

The facility at present caters 400-500 passengers of Air India and Vistara every day

Dineout’s FearNoBill Campaign scares masses quite literally!

By M4G Bureau - November 19, 2019

The brand builds an activity on the insight of the ‘fear’ of bills that consumers have when they go out to dine at restaurants

Shouvik Roy comes on board as President & Head of Office for Ogilvy Delhi

By M4G Bureau - November 18, 2019

Shouvik has spent most of the past two decades engaged in Brand Consulting, Design, Marketing and Advertising

MCGM bullish on DOOH but no clarity on traffic deptt permissions

By M4G Bureau - November 15, 2019

Even as the industry expectantly waits for the release of the new MCGM ad policy, it is not clear if DOOH media will get the traffic deptt’s nod all too easily

M&E sector share of GDP must increase to 2%: Sudhanshu Vats

By M4G Bureau - November 15, 2019

Growth has to be more widely distributed within the value chain, he said in his address at the CII Big Picture Summit

Tata Mutual Fund to launch ‘Take the Blur’ campaign on OOH

By M4G Bureau - November 15, 2019

The campaign has a universal appeal across language, age, gender, location and also to all types investors

Flipkart educates masses about new show on OOH

By M4G Bureau - November 15, 2019

Partnering with Alakh Advertising & Publicity for their OOH campaign, the brand has covered prime locations such as Worli, Bandra, Juhu stretch, etc

Oxfam shares truth about tea plantation workers while sipping it!

By M4G Bureau - November 14, 2019

CupShup joins hands with Oxfam India to support rights of tea plantation workers

Rioconn bags creative mandate for Colors Gujarati & Colors Gujarati Cinema

By M4G Bureau - November 13, 2019

“The tip of the iceberg, distinctive and diverse ideas, and a unique approach towards designs will get us a high recall and reach.” says Vishal Sharma, Marketing Head, Colors Gujarati

Chandigarh UT Administration notifies sharp increase in outdoor ad fee

By M4G Bureau - November 13, 2019

The notification includes new rates for digital display and transit advertising

Van Heusen activates customer engagement at Mumbai Airport

By M4G Bureau - November 13, 2019

The brand was able to spread awareness about their category as well as educate travellers about their affordable trendy outerwear

Backlite Media signs AED1 billion deal with RTA to augment Dubai’s OOH landscape

By M4G Bureau - November 12, 2019

The landmark contract will see BackLite deliver new world-class designs across 26 locations – with a state-of-the-art digital offering across at least 7 of their high profile sites

NGT reiterates the green imperative, but political parties not inclined to use alternative outdoor display media

By M4G Bureau - November 12, 2019

Alternative OOH media materials were barely used in the campaigns ahead of Maharashtra, Haryana assembly elections

Parle Agro assigns media mandate to MediaCom

By M4G Bureau - November 11, 2019

The mandate is for the Indian sub-continent with a total media value of Rs. 200 Crores