OOH media operators welcome MP civic bodies’ drive against unauthorised outdoor displays

By M4G Bureau - November 11, 2019

Tendered media assets are well protected, so can do business as usual

OOH reports strong growth of +9.8% in Q3 2019

By M4G Bureau - November 11, 2019

The report, conducted by PwC, reveals that Digital Out of Home saw growth of +17.1% in Q3

Titan taps premium airport media to showcase latest Eponymous collection

By M4G Bureau - November 08, 2019

The high decibel campaign was devised to announce the Nebula series enthusiastically with a prominent effect

Srishti is Lead Sponsor of 2nd Transit Media Talks to be held in Mumbai on Feb 6, 2020

By M4G Bureau - November 07, 2019

The conference will direct focused attention on media investment opportunities in the transit space, tech adoption and management, media planning, creative expressions, among others; Sapphire Media Services is the ‘Powered By’ sponsor of the conference

Brands celebrate Diwali across Mumbai Airport

By M4G Bureau - November 07, 2019

Times OOH created a 360-degree presence within Mumbai airport, coupled with 100 minutes + dwell time at the terminals maximised the recall for the festival.

Clear Channel Outdoor, Broadsign partnership expands access to U.S. pDOOH Inventory

By M4G Bureau - November 06, 2019

Ad Tech integration opens DOOH Programmatic pipes more broadly to digital buyers, helps brands execute more efficient and measurable Omnichannel campaigns

SABIC’s maiden global campaign commits for collaboration and innovation

By M4G Bureau - November 06, 2019

Handled by Glo - Out of Home Division of Lodestar Universal McCann in India, the campaign was displayed across Airport & Corporate Hubs

Bodycare International to roll out seasonal branding with new ambassador

By M4G Bureau - November 05, 2019

Bollywood diva Shilpa Shetty Kundra came on board as a brand ambassador will be seen 360-degree media campaign slated to launch in coming months

Mochi Shoes target millennials with awesomenes

By M4G Bureau - November 05, 2019

Executed and handled by PrimeOutdoors, the brand captured 20 cities with outdoor branding

IndiGo to boost 1st time travellers with OOH campaign

By M4G Bureau - November 04, 2019

The airline plans to encash emotions of new travellers with scenic locations and quirky creative

Homecenter tributes Horror Classics on Halloween

By M4G Bureau - November 04, 2019

The retail brand undertakes an innovative activity to accelerate sales on this occasion

Nando’s creates disruptive presence for new restaurant launch

By M4G Bureau - November 04, 2019

The brand makes a unique presence aiming to create disruption among the mall customers for the opening of its 10th restaurant

Goafest 2020 to be held from 2nd to 4th April next year

By M4G Bureau - November 01, 2019

The 16th edition of the marquee show’s focus continues to remain on driving up the ante of scale, inclusivity knowledge sharing

KENT promotes CamEye with Balloon Tagging activity

By M4G Bureau - October 31, 2019

Recently forayed into Automotive Security, KENT targets premium cars with targeted RWA activity

Greater Noida authority plans for rigid OOH process

By M4G Bureau - October 31, 2019

A new template for information display to be issued for outdoor display media to ensure differentiation between legal and illegal media