Rioconn bags creative mandate for Colors Gujarati & Colors Gujarati Cinema
By M4G Bureau - November 13, 2019
“The tip of the iceberg, distinctive and diverse ideas, and a unique approach towards designs will get us a high recall and reach.” says Vishal Sharma, Marketing Head, Colors Gujarati
Rioconn reaches to new heights of success with receiving a creative duty mandate for Viacom 18’s Colors Gujarati and Colors Gujarati Cinema. Colors Gujarati has emerged with brand new shows in vernacular languages for the next few years. For the purpose of creatives and promotion, the company has chosen Rioconn which is set to cater with full enthusiasm and commitment.
“Considering the past record and work of Rioconn, Colors Gujarati has immense faith in the company and believes that this strategic partnership will bring us the desired results. Since long we were keen on hiring a local agency which could provide us the quintessential Gujarati touch and a detailed understanding of the target audience. We were able to connect with Rioconn for its special blend of a diverse creative team from different regions of the state, bringing in varied Gujarati flavours. Moreover, the experience that Rioconn has gained in the past decade, is a value addition to our requirements. We believe that the nexus created by them between 3 key elements of advertising- exploring beneath the tip of the iceberg, distinctive and diverse ideas, and a unique approach towards designs will get us a high recall and reach.” says Vishal Sharma, Marketing Head, Colors Gujarati.
With a euphoric sense of achievement, the founder of Rioconn, Hemaang Gandhi said, “For the year 2019, Colors Gujarati is our third consecutive big win and we are thrilled to serve the company with a fusion of artistry and insights. The journey towards this accomplishment was filled with a healthy tussle with other agencies, a great deal of conceptualization, and an understanding of the client’s requirements. This win has stimulated team Rioconn to give its best performance and enter the entertainment industry with a blast. We are confident that this collaboration will be a victorious alliance”.