Now brands can Plug & Play at Mumbai Airport
By M4G Bureau - November 20, 2019
Times OOH adds a modular promo set-up to its media kitty
Times OOH adds a new set of media offering in their Mumbai airport advertising bouquet i.e. Plug & Play - a new modular and prefabricated promotion. The new experiential format provides clients a unique proposition to install a setup without hassles of production time or cost. Red Bull is the maiden brand to opt for Plug & Play format for Red Bull BC One promotion.
With the objective of welcoming participants and escorting them to their stay, Red Bull BC One opted to go for Plug & Play concept and received all international participants of the competition at a strategic convergence point at the exit of the terminal to get them registered and align them for the next step. Close to 300 participants were welcomed at the RedBull BC One kiosk and escorted to their destinations. The Red Bull BC One event is handled by OML agency, along with Times OOH, created a special zone to welcome them at T2 International Airport.
Talking about the new format, Dhanraj Israni, Product head- Airports said, “When we were designing the Plug & Play modular promo concept, one of the inherent challenges we wanted to address was of production time and cost for clients who have limited time in hand to execute campaigns and do not want to invest in the setup cost. The concept not only offers clients an engagement opportunity, but it takes only a few hours to set up as it is prefabricated. It can also be customised to the brands creative guidelines as it offers a backlit and a digital unit for customised creatives as per campaign alongside other equipment essential to run the promotion. It is apt for lead generation and sampling activities as well where clients want to engage with the airport audience and can be setup at strategic locations in the captive environment”.