Mediacom to handle AOR of Lionsgate Play

By M4G Bureau - September 02, 2020

The agency will be responsible for the media strategy, planning, buying and implementation for all media as per Lionsgate’s requirements.

Welspun appoints Madison Media Sigma as its Media AOR

By M4G Bureau - September 02, 2020

The agency will handle the entire media mandate including Print, TV, Radio, Digital, OOH and Activation

Motivator India wins media mandate for MilkLane

By M4G Bureau - September 01, 2020

The agency will manage offline and online media for MilkLane

Dentsu Impact elevates Ajit Devraj & Anupama Ramaswamy to Managing Partners

By M4G Bureau - September 01, 2020

Ajit will be the business lead while Anupama will head the creative arm of the agency in their new roles

Orienta Cine Advertising installs largest LED screen inside Mumbai mall

By M4G Bureau - September 01, 2020

The Infinite screen offers an innovate advertising solution to brands for mall branding

Mondelez India plans for integrated marketing campaign for Bournvita Fills

By M4G Bureau - August 28, 2020

The company enters breakfast cereals space with the launch of Bournvita Fills

MSRDC provides rebate for outdoor advertising contracts till January 2021

By M4G Bureau - August 28, 2020

The corporation has completely waived off the payment of instalment from March end to June; 25% for July to September quarter and 50% for quarter ending December to be paid

Muthoot Finance plans wide-spread OOH campaign to promote ‘Muthoot Ayush Gold Loan’ scheme

By M4G Bureau - August 27, 2020

The brand has partnered with Platinum Outdoor for impactful reach in southern towns/cities

AirAsia India announces its new route through OOH campaign

By M4G Bureau - August 26, 2020

The campaign has been designed with Posterscope’s proprietary tool, OOHZone based on target audience demographics and traffic data

MARS Petcare India appoints Pitchfork Partners as strategic communication consultant

By M4G Bureau - August 26, 2020

Pitchfork Partners has been appointed to build corporate reputation and engage with relevant stakeholders

Interactive Market Display to grow at CAGR of 8.1%

By M4G Bureau - August 24, 2020

Beating the current trend of flat panel displays, the transparent displays are expected to be used more in interactive tables, kiosks, and monitors in future

Delhi market gets ‘alive’ with new campaigns displays

By M4G Bureau - August 24, 2020

After more than four months, a variety of brand categories have showed up in Delhi market to re-engage customers

Hindware installs contactless handwashing system to promote good health and hygiene

By M4G Bureau - August 21, 2020

The units are being installed at eight sites in the National Capital Region in partnership with Xperia Group

Newly formed Apar Advertisers aims to install iconic pan-India sites

By M4G Bureau - August 20, 2020

A recently formed company believes in ‘value for money’ mantra which can help in boosting the confidence of clients in OOH

Muthoot Finance focuses on OOH media for ‘Gold Loan is Good’ campaign

By M4G Bureau - August 20, 2020

In partnership with Brandscope, the campaign featuring brand ambassador Amitabh Bachchan has been carried out in 50 cities and an over 200 sites