Welspun appoints Madison Media Sigma as its Media AOR
By M4G Bureau - September 02, 2020
The agency will handle the entire media mandate including Print, TV, Radio, Digital, OOH and Activation
Madison Media has been appointed as the Media AOR for home textile solutions provider, Welspun. The agency will handle the entire media mandate including Print, TV, Radio, Digital, OOH and Activation. The account was won in a multi-agency pitch and will be handled by Madison Media Sigma in Mumbai.
Welspun Group is one of the global leading Home Textile solution providers with a strong presence in Bed and Bath. Over the years, the company has spread its presence in over 50 countries with top global retailers.
Welspun India is on track to meet the changing consumer preferences, driven by its differentiation strategy based on Branding, Innovation, Sustainability, along with a sustained focus on the Domestic market. It also continues to strengthen their relationships with Hospitality and Institution segments.
Speaking about the partnership with Madison Media, Nemisha Ghia, CEO, Welspun Retail Businesssays, “Welspun is very aggressive in its expansion plans in domestic business and we aim to be the market leader in branded home linen market in a short span of time. To take this journey forward, we have selected Madison Media as our media partner. Madison is one of the oldest and respected names in Media business in India and we are confident that this partnership will really help our brands in their accelerated growth path.”
Vikram Sakhuja, Group CEO, Madison Media & OOH says,“The Home has become an even more important place in today’s new normal. And Welspun has been adding inspiration to Bedrooms and Bathrooms all these years. We are excited about partnering Welspun to create even more magic inside Consumers’ homes.”
Vanita Keswani, CEO, Madison Media Sigma adds,“We’re excited to be a part of Welspun’s journey, providing home textile solutions in India and across the globe. Looking forward to strengthening this partnership for years to come.”