Ronak Advertising onboards Edge1 Outdoor Advertising Software

By M4G Bureau - August 19, 2020

The outdoor advertising software will help the OOH media owning to automate its outdoor media sales and finances

OOH projected to grow at 30%-100% in H2: Pitch Madison Report

By M4G Bureau - August 19, 2020

The Pitch Madison Report H1 2020 cites that OOH experienced (-)55% degrowth, from Rs 3,495 cr in H1 2019 to Rs 761 cr in H1 2020; projected growth rate for FY2020 stands at (-)35% - (-)50%.

Madison Media wins Media AOR for Weikfield

By M4G Bureau - August 18, 2020

Madison Media Sigma will handle the entire media mandate including Outdoor

Tiruppur Smart City Limited invites EOI to install electronic display boards

By M4G Bureau - August 18, 2020

The tender will be allotted to install 34 electronic displays on DBOT basis against advertising rights

US pDOOH ad spending will double in 2020, but remains experimental

By M4G Bureau - August 18, 2020

The e-marketer report states that programmatic DOOH ad spending is starting to grow, but from a small base

Tata Starbucks launches tactical campaign for its drive- thru outlet

By M4G Bureau - August 17, 2020

Along with international drive-thru outlet concept, the brand also applies west’s OOH branding concept for promotions

Arrow Digital Installs EFI Pro 16h – 1.6 meter, Mid-Level Production Printer with the power of LED & White

By M4G Bureau - August 17, 2020

It is designed with a complete package of features, to assure lowest total cost of ownership, superior image quality, and access to the widest range of Substrates/Applications

BharatPe sends out #S-afety message this Independence Day

By M4G Bureau - August 14, 2020

Amidst of global pandemic, the brand takes responsibility to create awareness about Staying Safe during Unlock India 3.0 drive

Clear Channel launches proprietary mobile-data platform for OOH planning

By M4G Bureau - August 14, 2020

The new platform is for brands navigating the evolving post-Covid-19 world through providing the information needed to better understand target audiences

Havas Media Group appoints Sanchita Roy as Head of West India

By M4G Bureau - August 13, 2020

Prior to this, Sanchita worked with Omnicom Media Group India including PHD and has also had stints with Wavemaker and Mindshare previously

Runway restart maintains faith of brands in airport advertising

By M4G Bureau - August 13, 2020

Brands gear up to capitalise tactically on airport touchpoints as passengers’ dwell time at the airport has gone up following the social distancing protocols

Burger King turns mask into branding tool

By M4G Bureau - August 13, 2020

The QSR brand is providing a custom-printed version of orders printed on a face mask to customers

Brands need to deliver right messages & experiences to customers to drive recovery: Kantar

By M4G Bureau - August 13, 2020

Wave 7 of Kantar’s Covid19 Barometer shows that consumer demands brands to be an example and guide the change observed because of the pandemic

99.6% audience finds air travel to be the most reliable mode of transport, says GVK survey

By M4G Bureau - August 11, 2020

The survey also observed a radical shift post two months of domestic flight operations where 54.7% passengers resort to flying for business purpose only

Wrapify launches boost platform for Transit Media Providers & Operators

By M4G Bureau - August 11, 2020

Boost brings attribution reporting, data visualization and multi-channel retargeting capabilities to transit outdoor advertising