Cinema & Metro Services to remain discontinued in Unlock Phase 3.0 in spite of FICCI’s strong recommendations

By M4G Bureau - July 30, 2020

FICCI had submitted a detailed draft suggesting parameters to open these avenues with proper safety measures and marketing initiatives to educate the masses

Engagement with rural audience should be customized with hyperlocal solutions’, says Laqshya Media Group report

By M4G Bureau - July 29, 2020

The group’s research shows that there are great opportunities for brands to grow by capitalizing on increasing incomes and aspirations of rural buyers

SAP awards Global Media AOR to Omnicom Media Group

By M4G Bureau - July 29, 2020

Cross-network “North Star” Unit Will Support SAP’s Marketing and Brand Acceleration

Zenith forecasts 16% growth for OOH & 65% growth for cinema by 2022

By M4G Bureau - July 29, 2020

Out-of-home and cinema growth will be stronger as they compensate for much greater declines this year, states report

Honda City’s new campaign Absolute Supremacy to feature on OOH

By M4G Bureau - July 29, 2020

The campaign resonates aptly with the City buyer who commands absolute supremacy and is assertive about the intelligent choices

Posterscope India elevates Fabian Cowan as Country Head

By M4G Bureau - July 28, 2020

Cowan will be responsible for scaling up Posterscope’s business, nationwide and drive growth for the budding entities - Eunoia and Indeed Smart City and Deepak Kumar has been promoted as Director

Foodpanda Philippines uses traffic, weather signals to run contextual DOOH programmatic campaign

By M4G Bureau - July 28, 2020

The campaign was executed by DOOH adtech company Moving Walls with Metropolis Media

AdMAVIN launches updated version of Mavin Media Monitoring application

By M4G Bureau - July 28, 2020

It is a real time monitoring and reporting application to get quick update on ongoing OOH campaign

Chandigarh civic body invites bids for bus queue shelters to earn revenue

By M4G Bureau - July 28, 2020

Chandigarh Municipal Corporation has come out with a new tender for the construction and maintenance of BQS on BOOT basis for display of advertisement in the union territory

Hephzibah Pathak promoted to Vice Chairman Ogilvy India

By M4G Bureau - July 28, 2020

Hephzibah’s journey includes heading Ogilvy's Mumbai office, appointment as Director on the Ogilvy India Board and her current role as Chief Client Officer, Ogilvy India

TOMI World launches program to promote local economy

By M4G Bureau - July 27, 2020

The DOOH player allows local merchants to list their businesses along with QR Codes, contacts, menus and all the information that is relevant to promote commerce

Chevrolet’s Noble ride

By M4G Bureau - July 27, 2020

An automobile giant transforms a truck into a blood donation center in order to offers a safe, practical and easily accessible option for blood donation amidst of pandemic

NEW BUSINESS OPPORTUNITIES IN THE NEW NORMAL

By M4G Bureau - July 27, 2020

The eBook provides graphic details of new business opportunities in banners, graphics, signages, and more

Gem Paints appoints DDB Mudra South as creative partners

By M4G Bureau - July 27, 2020

The agency will drive strategy and creative for the company in its journey of transitioning from a B2B to a B2C brand.

Non-metros expected to lead towards recovery faster than metro markets: EY Survey

By M4G Bureau - July 24, 2020

However, OOH media consumption will take longer duration to come in terms of pre-COVID scenario