68% travellers feel air travel is the safest mode of transportation, says IndiGO survey

By M4G Bureau - July 17, 2020

It shows that health and safety are their priorities when travelling amidst Covid19 pandemic

Outdoor Asia July Edition: A must read!

By M4G Bureau - July 16, 2020

The recent edition presents a template to deal with Covid19, explains the high responsibilities that comes along with building huge advertising structures and significance of creative approach

Diversifying ad formats works better for advertisers, says study by Twitter, MAGNA & IPG Media Lab

By M4G Bureau - July 16, 2020

According to the report, media-mix helps marketers for better storytelling and to drive awareness, purchase intent and brand favorability

Moving Walls & TPS Engage announce Global DOOH Partnership

By M4G Bureau - July 15, 2020

As part of the initial deal, Moving Walls Group’s supply-focused subsidiary, Location Media Xchange (LMX) will enable TPS Engage’s contextual OOH marketplace to provide advertisers with global access

Eyetalk Media Ventures launches data driven audience measurement 'PEOPLE'

By M4G Bureau - July 14, 2020

The data collected from multiple sources like Mobile, RFID, POS, IoT driven devices is being integrated into the proprietary automated dashboard that provides granular insights at the hyper-local level

Crayons bags Punjab Tourism media account

By M4G Bureau - July 14, 2020

Brijesh Kashab has been appointed to handle the account from Chandigarh branch

Arrow Digital installs Esko Kongsberg X24 Edge at Arrow Demo-center

By M4G Bureau - July 14, 2020

The versatile printer offers quality finishing and creates less waste and faster output

JCDecaux develops natural cooling bus shelter to improve urban life

By M4G Bureau - July 13, 2020

The media owning firm has taken an initiative to create cooling areas during summer and to pursue increased sustainability

Madison OOH launches OTS Measurement Updates for COVID19 Unlock times

By M4G Bureau - July 13, 2020

As an extension to its existing Traffic Count Tool, the OTS COVID-19 update will help in providing current and realistic OOH estimations to clients and will be updated on a weekly basis

Key leadership movement spotted

By M4G Bureau - July 13, 2020

Rajiv Suri, MD & CEO of Shoppers Stop, Arun Srinivas, Chief Sales & Marketing Officer, Ola and Sumit Walia, Vice-President Oppo India, have put down the papers

‘No effect of COVID- 19 on top brands’ growth’, says Brand Footprint 2020

By M4G Bureau - July 13, 2020

According to Kantar’s report -Brand Footprint 2020, Dabur, Vim, Sunfeast, Brooke Bond and Patanjali have joined the Billion CRPs Club this year

Kinetic Worldwide launches new proprietary tool ‘IOM’

By M4G Bureau - July 10, 2020

The agency intends to offer a tool that leverages real time inputs to maximise campaign impact across geographies and mobility opportunities acknowledging the greater demand for transparency and ROI, says Ajay Mehta

Raj Ad Zone installs Arrow Digital's EFI H1625

By M4G Bureau - July 10, 2020

Raj Ad Zone invests in the Hybrid Printer amidst of the pandemic and plans to bring in more printers soon

Creative Designer wins first ever OOH media tender in Chandigarh

By M4G Bureau - July 10, 2020

The Chandigarh Municipal Corporation has given rights to install 12 sites for five years

Philips PDS launches reward program for installation partners to restart business operations

By M4G Bureau - July 09, 2020

The ‘InSync’ program series provide exclusive product deals, finance packages and sales incentives