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Delhi market gets ‘alive’ with new campaigns displays

By M4G Bureau - August 24, 2020

After more than four months, a variety of brand categories have showed up in Delhi market to re-engage customers

The National Capital Territory of Delhi (NCT) is coming back to hustle and bustle in a phased manner as the state government has been taking calculated steps in easing restrictions.

With the onset of Unlock 3.0, footfall of the audiences on the streets of Delhi has increased giving brands the right opportunity to make a statement and re-engage customers.

Although majority of media sites are witnessed vacant and the outdoor business is yet to come back to pre-Covid scenario, some of the big brands are opting for JCDecaux street furniture.

Recently on the streets of Delhi, Zee TV has announced its new show “Sa Re Ga Ma Pa” to be aired soon.

On the occasion of Raksha Bandhan, Cadbury has launched its latest #CloserThisRakhi campaign on JCDecaux bus shelters. The increase in traffic on the roads is making brands more inquisitive about using bus queue shelters to elevate their presence in the city. Cars24 also decked up bus queue shelters with a clear message for the audiences.

With all businesses re-opening, consumers have started commuting to work or for daily chore and leisure. Thus, making them highly receptive to outdoor advertisements. Considering this trend, other brands like Muthoot Finance, Nafed Supermarket, Fleet Ship also made their appearance on the bus shelter media.

“It is not the first time that the advertising industry has faced any crisis. Like always, we are certain the industry will recoup its position in the world of advertising. The easiest way to reach a wider audience and make a statement is with the help of OOH. As the lockdown is over and people have understood the new normal, we can see things drifting towards positive side. JCDecaux street furniture is evenly spread throughout Delhi assuring that brand campaigns have the optimum exposure and recency. We are elated to have these brands on-board post-lockdown, testifying their trust in us and the industry,” said Raheel Amjad, Deputy MD, JCDecaux India.

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