OnePlus opts for onground activation to build customer base

By Bhawana Anand - May 17, 2017

The brand activation was conducted at DLF Mall Of India in Noida.

Mumbai airport world's busiest single-runway airport

By Bhawana Anand - May 16, 2017

Mumbai airport's rise to the top is representative of the sharp spike in India's domestic and overseas civil aviation traffic which augurs well for the bustling airport advertising business.

SDMC brings down media on public utilities, Laqshya calls action arbitrary

By Bhawana Anand - May 15, 2017

Laqshya Media Group now plans to escalate the matter and claim damages from the authority. The OOH firm held media rights on a set of public utilities that were awarded to it by Delhi Tourism Department

Pan Vilas makes a striking presence in Ahmedabad

By Bhawana Anand - May 15, 2017

Ideated and executed by Grey Parrot agency, the brand has also been featured on an LED billboard

Nagpur Municipal Corporation plans to hike ad tax rates

By Bhawana Anand - May 12, 2017

Media owners unperturbed by the impending tax hike

Koryo beckons consumers with quality assurance

By Bhawana Anand - May 12, 2017

The campaign, rolled out in partnership with Rapport WW, positions Koryo as a quality-assured choice for people who are looking to upgrade their kitchen and home appliances.

TDI International gears up for media expansion at Kashmere Gate Delhi Metro station

By Bhawana Anand - May 11, 2017

Even as the Kashmere Gate Delhi Metro station infrastructure is being expanded under Phase III of the DMRC network, TDI International which holds the media rights at this station is gearing up to leverage the impending growth opportunity.

Fresca rolls out a juicy campaign in Delhi NCR

By Bhawana Anand - May 11, 2017

Fresca opted for some 25 strategically located media units, augmented by refreshingly bright creatives that communicate in both English and Hindi. The brand worked closely with Graphisads for the campaign rollout.

UP state GST likely to subsume ad revenue tax

By Bhawana Anand - May 10, 2017

The key question is, will local bodies let go of the tax revenues. Media owners don't' expect any adverse impact of the impending change in ad tax revenue policy

Amul goes outdoor with'goodness of cow milk'

By Bhawana Anand - May 10, 2017

The media planning and buying done by Glo, the outdoor wing of Lodestar UM. The agency has used a mix of unipoles and bqs to cover large parts of Delhi NCR market.

USPL's Imara, Wrogn, Ms Taken takes fashion to the streets

By Bhawana Anand - May 09, 2017

The idea behind the campaign was to reach out to the youth with a heavy skew towards the fashion-conscious and by tapping the heavy Ecommerce shopper universe.

Varanasi media owners reeling under'arbitrary action' taken by Nagar Nigam

By Bhawana Anand - May 08, 2017

Nearly 200 hoardings of 20ft x 20ft size have come under the axe although they are all legit and properly awarded by the Nigam to the media owners through tendering for a period of two years.

OPPO dials into 25 cities in Gujarat with F3 Plus

By Bhawana Anand - May 08, 2017

Posterscope India has planned and executed the campaign in Gujarat, using over 350 media units.

Delhi Metro plans for more advertising opportunities on its network

By Bhawana Anand - May 05, 2017

DMRC plans to introduce more trains and rakes on its network by the month of October that in turn will also open up more OOH advertising opportunities - both inside and outside the trains

Clean & Clear tactically connects with young female audience across markets

By Bhawana Anand - May 05, 2017

GLO, the outdoor wing of Lodestar UM, has planned and executed the campaign