OnePlus opts for onground activation to build customer base

Handset mobile brand OnePlus is opting for brand activations in select markets to reinforce its consumer connect. Specifically targeted at the youth, the brand fabricated an ‘Experience Zone’ in Noida to showcase its smartphones and accessories with an aim to complement the ‘online-only’ presence and offer users a more convenient way to physically experience the devices.

The brand activation was conducted at DLF Mall Of India in Noida.