Godfrey Phillip India has taken the OOH route to promote its ‘Pan Vilas’ brand in the city of Ahmedabad. Ideated and executed by Grey Parrot agency, the brand has also been featured on an LED billboard. The objective of the campaign was to build consumer awareness of the brand’s quality and price.
Two different kinds of innovations have been used to build a high recall for the brand as also to reinforce its market presence.