GHMC plans fresh tenders for FOB projects

By Bhawana Anand - May 31, 2017

The authority cancelled the earlier tender for the 55 FOB BOT projects as it had generated rather lukewarm response. It is reliably learnt that some 18-19 firms had bid for 28 of the 55 FOBs.

Pepsi innovatively quenches youth thirst for spontaneity

By Bhawana Anand - May 30, 2017

DDB Mudra conceptualised and created a beach-like atmosphere at a bqs, highlighting the Pepsi promise of a great weekend

DMRC Heritage Corridor has plenty in the offing for OOH

By Bhawana Anand - May 29, 2017

The Phase III line is expected to push the Delhi Metro's ridership to over 4 million this year - a key driver for advertising on the Metro network

Vodafone criss-crosses states to highlight its data strong network

By Bhawana Anand - May 29, 2017

Vodafone India launched the Vodafone Data Strong Ride, a motor cycle rally to demonstrate Vodafone's data strong network

Lucknow Metro releases revised tender for exclusive ad rights

By Bhawana Anand - May 26, 2017

The tender is for licensing out exclusive ad rights inside eight Metro stations and on the outside civil structures of the elevated section of the stations

LG goes outdoor to celebrate 20-yr presence in India

By Bhawana Anand - May 25, 2017

LG has launched a 360 degree'Celebrating Togetherness' campaign that includes OOH messaging

Apollo Tyres focuses on iconic installations at airports

By Bhawana Anand - May 25, 2017

The brand has put up an iconic installation at the Chennai airport where the media rights are held by TDI International.

Vivo dominates high visibility areas of Patna airport

By Bhawana Anand - May 24, 2017

The smartphone brand has taken up the airport media for branding for a period of two years. Century Group of Companies which holds the media rights at this airport has executed the branding.

Ola partners BarTalk to curb drunk driving via DOOH messaging

By Bhawana Anand - May 23, 2017

Supported by the Delhi Police Department, the initiative aims to create awareness against drunk driving among pub-goers through digital displays with real-time bar offers & display messages from Delhi Police and Ola.

Delhi Govt to present new guidelines on PSV advertising in Aug

By Bhawana Anand - May 22, 2017

The state government would be presenting new policy guidelines on advertising on public service vehicles (PSVs) to a bench of the Delhi High Court in August. The Court had given the state government time until August 9.

Cochin airport media expands, more DOOH in the offing

By Bhawana Anand - May 22, 2017

TDI International which holds the ad rights at this airport is planning to put up digital media assets including 4 video walls

English Oven establishes brand presence in Delhi NCR with impactful OOH campaign

By Bhawana Anand - May 22, 2017

The Social Street planned the 14-day campaign. The post campaign survey revealed 84% creative recall and of that, 62% had brand recall.

GHMC stops OOH advertising in Hyderabad for a month as precautionary measure

By Bhawana Anand - May 19, 2017

The municipal body has taken the decision in view of the Met department's forecast for weather disturbances in the coming days

Daikin crafts a cool place for bus commuters, wows Delhi

By Bhawana Anand - May 19, 2017

Laqshya Solutions ideated and executed the landmark air conditioned BQS innovation

Taj Swarna draws attention of flyers at Amritsar airport

By Bhawana Anand - May 18, 2017

Orange Solutions which holds the media rights at this airport helped Taj Hotels create high visibility for their new property through impactful displays at the common exit, and arrival and departure areas.