OOH Solutions
“Expo will help us discover solutions that we didn’t know existed”
By N Jayalakshmi - December 08, 2021
Neeta Gulati, Director, Alakh Advertising & Publicity, shares with Media4Growth why the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022, is important for the Indian OOH industry
The writing is on the wall
By N Jayalakshmi - October 25, 2021
Digital wall painting has revolutionised rural and semi-urban brand advertising, as well as government campaigns for social messaging, providing a big step-up from traditional wall painting.
Displayforce Box augments digital signage performance marketing
By M4G Bureau - October 11, 2021
The Box can be connected to TVs, Video wall, LED screens
LPFLEX to design, fabricate, install internal signages & graphics at 12 Nagpur Metro Rail stations
By Rajiv Raghunath - September 15, 2021
The company won the project through open e-bidding conducted by Maharashtra Metro Rail Corporation
DOOH display market is growing, quality consciousness is vitally important
By Pray Jani - August 23, 2021
Niyati Kakkar, Director, Jona LED shares with Media4Growth insights on the changing demand dynamics of Indian DOOH market.
‘DOOH is expected to fill the gap left by traditional OOH’
By Pray Jani - August 19, 2021
Sanket Rambhia, MD and CEO, Xtreme Media Solutions, a leading provider of digital display solutions, tells Media4growth, how DOOH can make a difference to OOH in these trying times.
‘DOOH industry is bullish about transit media’
By Pray Jani - August 18, 2021
Sunil Khera, MD, Aero Digital, a leading player in the digital display solutions space, shares his views with Media4Growth on the factors that will keep the DOOH market afloat even as the industry grapples with the pandemic aftermath.
‘AI enabled hardware will spur more DOOH innovations’
By Pray Jani - August 17, 2021
Atul Jasra, Business Head (India), Philips Branded Professional Display Solutions, tells Media4Growth how innovative technologies can help revive the DOOH space, despite the economic setbacks post COVID-19 .
‘Content is central to DOOH digital solutions’
By Pray Jani - August 16, 2021
Vijay Wadhawan, Group Chief, SSD, Panasonic India shares his views on how the company adopted an integrated approach to meet the DOOH industry’s digital display requirements.
A digital screen as thin as paper
By M4G Bureau - July 14, 2021
The reflective screens uses the ambient light, mimicking the way our eyes respond to natural paper.
