Van Heusen to promote 7-in-1 Suit collection on OOH
By Pray Jani - November 28, 2019
India’s Premium fashion brand targets 90+ cities across India for their latest collection
Coming up with an innovative concept for suits, Van Heusen releases one-of-its’s-kind 7-in-1 suit collection during this wedding season. Taking the clothing manifolds to a new level, the brand looks to spread the word across 90+ cities in India using various platforms of branding, including OOH along with a comprehensive marketing campaign which will debut nationally across multiple mediums – Television, Cinema, Print and Social media.
Commenting on the launch, Abhay Bahugune, Chief Operating Officer (COO) – Van Heusen, Aditya Birla Fashion and Lifestyle Limited said, “We are excited to introduce the 7-in 1 Suit Collection that focuses on being contemporary and promises to make every man look his suave-best this wedding season.”
The brand has shot a video that features a suave Chase Armitage, international parkour star solving a Rubik’s Cube with an air of confidence. The Rubik’s cube has been portrayed as a metaphor in the film that brings alive this exquisite collection which reinvents classic clothing with a distinct twist. It could be a big part of their static creative as well.
Conceptualized by Famous Innovations the 30 seconds film will be aired nationally in 90+ cities across 1300+ movie screens, digital and electronic media while being supported through a diverse promotion strategy in the upcoming months.
Speaking on the occasion Mithila Saraf, Business Head, Famous Innovations, added, “We started with a very unique product - a suit that can be worn in 7 ways - and sought to bring it alive in a dynamic, interesting way. The Rubik’s cube metaphor helped us do that effortlessly while retaining Van Heusen’s codes of power and high fashion.”