By M4G Bureau - June 12, 2018

Conceptualised by Ogilvy, the campaign aims to reiterate its effort to make Uber an everyday, aspirational brand for millions of riders and drivers in India

By M4G Bureau - June 12, 2018

Nidhi Choudhari, IAS, is presently working in the Municipal Corporation of Greater Mumbai (MCGM), Mumbai as Deputy Municipal Commissioner – Special, holding charge of removal of removal of encroachment, advertisement, plastic ban, Shop & Establishment and Legal Department, municipal market, licensing, among other key areas.

By M4G Bureau - June 12, 2018

After several rounds of discussion with the representatives of MESC, IOAA has come out with a three-stage implementation of skill based training for the OOH Industry

By Bhawana Anand - June 11, 2018

The state government is looking at aggressively achieving the ad revenue targets set for the financial year by creating more avenues for advertising & branding options

By M4G Bureau - June 11, 2018

The new ad campaign will be launched on the digital platform at the onset, followed by a strategic media plan for television, outdoor and print, to get the desired impact

By M4G Bureau - June 08, 2018

Girish has more than 15 years of advisory and M&A experience, having advised on more than 150 M&A transactions; he has extensive experience on buy-side and sell-side assisting clients in evaluating the risks and opportunities of their intended transactions

By M4G Bureau - June 08, 2018

The Classic award went to music streaming company Spotify for its US campaign, while the Digital award went to Japan National Tourism Organisation for a campaign from Enjin Tokyo

By M4G Bureau - June 07, 2018

The Congress has directed focus on 4 areas -- making a case in a digital world; taking the digital revolution out of home; reclaiming the creative crown; making OOH easy to plan, buy and deliver

By Bhawana Anand - June 07, 2018

The industry body is hopeful that the civic body will consider the suggestions put forth on finetuning certain provisions of the draft policy

By M4G Bureau - June 06, 2018

The company has won the rights for a period of six months with three display panels on each trolley