OOH News
Bengaluru Division, SW Railway calls for Pre-Bid Meeting on June 28
By M4G Bureau - June 27, 2018
At the Pre-Bid Meeting, scheduled at 3PM on June 28, 2018, OOH media industry’s queries relating to the tender floated by the Division for the award of commercial publicity rights in Group(s) I to X in the Bengaluru Division for a period of 10 years will be discussed
Dentsu Aegis Network India launches proprietary tool ‘DAN Explore’
By M4G Bureau - June 27, 2018
Meant for clients, the tool aims to capture the trend of changing audience behaviour and understand the nuances of various consumer cohorts across media touchpoints, backed by behavioural triggers and psychographic understandings
Century Group of Companies wins sole rights at Gaya Airport
By Bhawana Anand - June 26, 2018
The OOH firm will design, develop, operate and market the advertising opportunity in the entire estate of the airport for a period of 10 years
Jim Liu to speak on China’s OOH digitalisation at OAC 2018
By M4G Bureau - June 26, 2018
Jim Liu, CEO of LabOut Advertising (Shanghai) China, will make a presentation on the theme of ‘Up & down in China OOH's digitalisation’
JCDecaux to acquire APN Outdoor Group
By M4G Bureau - June 26, 2018
The takeover offer is subject to APN shareholder and Australian regulatory approval and expected to be completed by end-2018
Hindustan Publicity bags SDMC Central Zone street furniture contract
By Bhawana Anand - June 25, 2018
The OOH firm has won the rights on 4,878 sq.ft of advertising space for the duration of 7 years; the contract has been awarded on BOT basis wherein the OOH firm shall construct and renovate high-quality street furniture and maintain them
oOh!media wins battle for HT&E’s Adshel with $570mn bid
By M4G Bureau - June 25, 2018
The Australian OOH major is lauching an equity raising to fund the purchase
1st OAA 2018 Jury Meet gets underway in Gurugram
By M4G Bureau - June 22, 2018
The Second and Third OAA 2018 Jury Meets will be held in Mumbai
Cuende Infometrics co-founder Daniel Cuende to address OAC 2018
By M4G Bureau - June 22, 2018
Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain.; he is also involved in OOH research in South Africa, Australia, Pakistan, Lebanon, Mexico, Morocco, Thailand and participates in US MRC Digital OOH Measurement Standards Working Committee
DMRC ridership dips but network reach expands
By M4G Bureau - June 21, 2018
The ridership in 5 key Metro corridors have dipped in the period March – May 2018, but the network reach is growing which promises significant ridership growth in the near future
