Daniel Cuende, Co-Founder & Innovation Manager, Cuende Informetrics S.A., Spain, will be addressing the 2-day 14th Outdoor Advertising Convention (OAC) at Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai on the theme of ‘How infometrics can enhance OOH competitive positioning’. The Convention will be held on July 27-28, 2018.

Daniel, an industrial engineering graduate from UAX University, co-founded Cuende Infometrics in 1991 with the goal of creating innovative and efficient research methods.
He is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain. Daniel is also involved in OOH research in South Africa, Australia, Pakistan, Lebanon, Mexico, Morocco, Thailand and participates in US MRC (Media Rating Council) Digital OOH Measurement Standards Working Committee.

He is the head of the developing team for the OOH planning software for USA, Spain, South Africa, Pakistan and UK and the designer of MÉTRICOOH, OOH Measurement system that achieved Technical Innovation Award by FEPE International.

Daniel is the ESOMAR representative in Spain from 2005 to 2013 and currently part of the ESOMAR Disciplinary Committee. He has been a regular speaker at ESOMAR & ARF International Conferences. Recently, he was recognised by Microsoft and ESOMAR as the Best Analyst in the first ever International Hackathon Challenge of Market Research in Big Data.