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OOH News

Reliance' s digital BTL for 3G
Reliance' s digital BTL for 3G

By VJ Media Bureau - April 22, 2014

To beat the BTL clutter, the BTL firm and brand developed a digitally equipped road show.

Flipkart taps tier 1 , 2 cities through OOH
Flipkart taps tier 1 , 2 cities through OOH

By VJ Media Bureau - April 22, 2014

The brand launched two campaigns, handled by Laqshya Solutions, to promote the Flipkart Helpline and their new mobile app respectively.

RED FM, EC urge'Kolkatans' to vote
RED FM, EC urge'Kolkatans' to vote

By VJ Media Bureau - April 22, 2014

RED FM in association with the Election Commission and led by the brand's RJ Praveen, a youth icon, drove the'Dabaa ke Bajaa' campaign supported by an app to target youth and urge them to vote.

ABP Ananda drives pre-voting awareness
ABP Ananda drives pre-voting awareness

By VJ Media Bureau - April 22, 2014

The outdoor communication,'Aapni aapnar rajnoitik motamot kothaye toiri koren?' (Where do you form your political opinion?) drives home the need to form correct opinions prior to voting .

Laqshya Solutions kicks off BJP campaign across Mumbai
Laqshya Solutions kicks off BJP campaign across Mumbai

By Bhawana Anand - April 21, 2014

The idea was to create a communication campaign that would resonate with every citizen in the city.

LIC opens OOH advertising bid
LIC opens OOH advertising bid

By VJ Media Bureau - April 16, 2014

The brand ropes in five OOH agencies to handle their Outdoor duties state-wise .

Dentsu Aegis launches experiential marketing agency
Dentsu Aegis launches experiential marketing agency

By VJ Media Bureau - April 15, 2014

The new experiential marketing agency 'psLive' will announce country-wise and market-wise roll-out plans shortly, beginning with India.

Nissan on racing awareness drive
Nissan on racing awareness drive

By VJ Media Bureau - April 14, 2014

The brand utilizes on-ground medium to attract participants for the Nissan PlayStation GT Academy.

Lotus Greens on voting drive
Lotus Greens on voting drive

By VJ Media Bureau - April 11, 2014

The outdoor campaign creates awareness by urging people to act as enlightened responsible voters.

Digital media drives political advertising to record high
Digital media drives political advertising to record high

By Viveat Susan Pinto, Business Standard, Mumbai - April 10, 2014

Political parties have spent around 15% of their advertising budgets for elections on the online medium

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