Laqshya Solutions kicks off BJP campaign across Mumbai
By Bhawana Anand - April 21, 2014
The idea was to create a communication campaign that would resonate with every citizen in the city.
Dentsu Aegis launches experiential marketing agency
By VJ Media Bureau - April 15, 2014
The new experiential marketing agency 'psLive' will announce country-wise and market-wise roll-out plans shortly, beginning with India.
Digital media drives political advertising to record high
By Viveat Susan Pinto, Business Standard, Mumbai - April 10, 2014
Political parties have spent around 15% of their advertising budgets for elections on the online medium