Network Fusion partners with Smaaash for exclusive branding rights

Network Fusion, an ambient outdoor advertising company, which operates under the brand name ‘Step & Leap’, has signed an exclusive deal with Smaaash, a futuristic indoor entertainment destination, to leverage advertising & branding opportunities available inside their centres. In this strategic alliance, Network Fusion will be rolling out advertising and branding activities in their 32 centres spread across 17 cities catering to SEC A +, A segments across age groups.

Smaaash was launched in 2012 and has been executing marketing promotional activities on a case to case basis. This is the first time the brand has lined up plans to capitalize on the kind of opportunity offered by Network Fusion.

Network Fusion, owned by Taranjeet Sapra, is planning to build a bouquet of branding properties including digital screens network, ambient advertising and brand integrations. 320 screens have already been installed across all centres and the number of screens is expected to go up to 500 by the end of the coming month.

Smaaash offers a wide range of virtual-reality based games and combines sports, music, entertainment and dining to offer an immersive entertainment experience.