Vistara celebrates ’50 Million Stories’ with DOOH campaign at major airports

Vistara, one of India’s leading airlines, has crossed the monumental milestone of flying 50 million passengers over the course of its 8-year journey. To celebrate the same, the airline launched a DOOH campaign showcasing immersive visuals to captivate audiences. 

Speaking on the importance of DOOH for Vistara, Deepti Sampat, VP – Marketing, TATA SIA Airlines Limited said, “OOH has always been an important medium for brands to create top of mind recall. Many iconic brands have leveraged it. I specifically remember Amul outdoors, back in the days it was very popular. Fortunately, the medium has evolved and DOOH is enabling brands to tell their stories in innovative and fascinating ways. It is also enabling brands to target audiences based on their movement trends even run analytics on that can measures actual campaign performance. This is quite prevalent in SEA.”

Talking about the campaign itself, Deepti added “We too wanted to tell our story of achieving an important milestone of flying 50 Million Customer over last 8 years. DOOH became an important medium for our campaign - 50 Million Customer, 50 Million Journeys & 50 Million Feelings. We wanted to attempt something innovative, and eye catching and chose to launch the campaign via 3D anamorphic content. You would have seen something like this Changi Terminal 2 last year. We installed the screen at 3 main airports i.e., Delhi, Mumbai, and Bengaluru, which largely cater to our TG. The trick was to make it attractive and striking and what better than an aircraft image to do justice to the animation. Our brief was very clear and wanted the aircraft animation to appear first so that it can get the customers attention. It did and how and flowed into the campaign #50MillionFeelings.”

Starting on the 3^rd of July, the campaign will be live until 9^th July, 2023.