Noida Authority weighing the options to promote DOOH media

In Digital OOH By Bhawana Anand - May 15, 2018

The authority is sizing up the opportunity to facilitate DOOH media development in the city; talks are underway with OOH media firms

Ocean unveils Two Towers® DOOH on Manchester motorway

In Digital OOH By M4G Bureau - April 24, 2018

Audi and JD Sports are the launch partners for the Two Towers® Manchester that connect with an audience of 3.6 million people along the elevated section of the A57

JCDecaux Australia partners with Seedooh to verify OOH campaigns

In Digital OOH By M4G Bureau - April 18, 2018

Seedooh is aligned with PwC to bring third-party verification of OOH data in its platform to create clear, validated and standardised reporting for advertisers, media agencies and outdoor media owners

Globally DOOH to grow at 12.60% CAGR during 2017-23

In Research By M4G Bureau - April 17, 2018

Europe was the highest revenue contributor to the global DOOH market in 2016, accounting for around 38.76% share, owing to surge in demand of digital signage across various industry verticals

Australia’s Adshel introduces new DOOH trading model

In Digital OOH By M4G Bureau - April 16, 2018

The new spot-based trading model will give advertisers the opportunity to target their campaigns to commuters more effectively

‘DOOH will spur OOH growth in India’

In Digital OOH By M4G Bureau - March 08, 2018

A panel discussion on digital OOH at the FICCI-FRAMES organised in Mumbai brought forth the compelling factors that will drive digital OOH growth in India

FICCI-FRAMES to host session on DOOH on March 7

In OOH News By M4G Bureau - March 06, 2018

The panel will have Indrajit Sen of IOAA as the moderator, and Suresh Balakrishna, CEO – South Asia and Middle East, Kinetic India; Pramod Bhandula, Executive Chairman, JCDecaux India, Jahan Mehta from Selvel One, Mukesh Manik of Encyclomedia and Nidhi Choudhary, Dy Commissioner, MCGM as the discussants

Interactive DOOH heightens consumer engagement

In Digital OOH By M4G Bureau - February 23, 2018

Group Banque Populaire, a French banking group made up of 15 regional banks, provides information to travellers at the at Paris and Nice Airports on the cost of living of different nations and states

Draft Punjab outdoor ad policy needs to shed more light on DOOH

In OOH News By Bhawana Anand - January 29, 2018

The new policy will discourage revenue growth for outdoor business in the state and stifle the demand for local level publicity and advertising considerably, cautions IOAA; rooftop media opportunities need to be looked into

Mumbai media owners welcome BMC plan to open up DOOH avenues

In Digital OOH By Bhawana Anand - January 22, 2018

The dynamic media could attract a greater number of advertising brands, but certain quarters of the industry would want to see how the regulations pan out before taking a call on the DOOH opportunity