MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets

In Research By Rajiv Raghunath - August 04, 2020

Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities

Spinny Cars appears back on roads with safety promises

In Campaigns By M4G Bureau - July 06, 2020

The OOH campaign targets masses looking for the second-hand cars for the safe traveling in Delhi

DMRC refers to government guidelines for defer rental payments

In OOH News By M4G Bureau - July 06, 2020

The metro authority shows support towards tenants but the final decision will take time as pandemic continues

‘In case of violation, any unauthorised advertisement will attract penalty’ warns Delhi civic body in its notice

In OOH News By M4G Bureau - July 02, 2020

NDMC has spotted a few illegal hoardings, LED/LCD boards without permission and oversized shop signages in the areas under its jurisdiction

India sees increased mobility under Unlock Phase 1, says Google report

In Research By Bhawana Anand - July 01, 2020

The data says that a rise in movement trends has been tracked in the areas such as retail and recreation, groceries and pharmacies, parks, transit stations, workplaces, and residential

Unlock Phase 1 to open opportunities for smaller cities OOH market

In OOH News By Bhawana Anand & Pray Jani - June 15, 2020

The industry experts see the tier II and III cities OOH business to open up before metro cities’ markets under the Unlock Phase 1

Delhi OOH media owners approach civic bodies for critical support

In OOH News By Bhawana Anand - May 22, 2020

The group of media operators has sought waivers in line with the current business conditions

JCDecaux Media salutes Delhi Police fighting COVID19

In Campaigns By M4G Bureau - May 15, 2020

Delhi police came on board with a relevant campaign & decked up bus queue shelters in Delhi

RDN at Bengaluru City Station greets passengers with Covid prevention messages

In OOH News By Rajiv Raghunath - May 13, 2020

Sharma Srishti Synergy, operator of RDN in Bengaluru rail division, managed the public messaging before the first train from Bengaluru to New Delhi left the station

Media 24x7 resumes office ops in all cities with due safety measures

In OOH News By Bhawana Anand - May 06, 2020

Rajendra Kumar, Director of Media 24x7 calls for firm steps to bring business back on track