In association with Lintas Initiative, Nokia cashed in on the outdoor medium to position its Lumia 920 cell phone as the'Most Innovative Smartphone.'
The 10 year contract provides an access to the same target audience as that of Terminal 3 and Terminal 1D at Indira Gandhi International Airport.
Vodafone and Bates Asia designed a high-decibel national OOH campaign to promote the '121 Made for You' scheme.
The passengers will get a new and innovative shopping experience as they will be able to view a range of products on dynamic screens.
Convergence points like airports and driven impact were captured through innovations. At T3, the rotational installation broke all the clutter and even attracted the attention of...