Creating a sublime effect

In Campaigns By Chanda Kumar - December 31, 2014

Sublime House of Tea recently held a tea-tasting activity at the UB City, Bangalore, where the event successfully created curiosity among passers-by and enticed them to find out more about the brand and its product range.

Uninor extensively promotes its low tariff STD plan

In Campaigns By Bhawana Anand - December 31, 2014

Storyboard Brandcom executed an eye-catching innovation in Meerut showcasing Uninor's'Sabse Sasta' proposition

Govt bodies should promote advertising on public conveniences: G S Rawat

In OOH News By Rajiv Raghunath - December 29, 2014

A well-directed advertising policy that focuses upon developing media around public utilities will greatly augment a city's public infrastructure, says G S Rawat, founder of Supreme Advertising

Srishti Communications plans second LED screen at second entrance to Bangalore City railway station

In OOH News By Rajiv Raghunath - December 29, 2014

The first LED screen at the station entrance was formally inaugurated by Anil Kumar Agarwal, Divisional Railway Manager, South Western Railway, Bangalore Division on December 25

Rajarhat Central draws attention with OOH campaign

In Campaigns By Nabamita Chatterjee - December 29, 2014

Mounthill Realty launched an extensive OOH campaign for their latest retail project at Rajarhat. The major advertising planning went to outdoor for creating a buzz about the new retail destination.

By The People: What catches the eye in the outdoor

In OOH News By VJ Media Bureau - December 26, 2014

The Outdoor Asia team went out in Delhi NCR, Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising and how it can influence their purchase decisions.

Kinetic Active expands into India

In OOH News By VJ Media Bureau - December 26, 2014

Kinetic Active is a full-service creative and production shop with the purpose of raising the creative bar of OOH marketing

Manyavar makes a colourful statement in the outdoor during wedding season

In OOH News By Nabamita Chatterjee - December 24, 2014

The campaign, executed by MOMS, used a range of formats from billboards, gantries, unipoles and skywalks to Metro pillars, bqs, mobile rotator, FOB and inflight seats.

Wildcraft appoints DDB Mudramax for all media activities

In OOH News By VJ Media Bureau - December 24, 2014

DDB Mudramax will be responsible for all media (mass media including digital) activities viz. planning, buying and implementation for Wildcraft.

Fevicol bonds 30,000 woodworkers for community initiative

In OOH News By Bhawana Anand - December 23, 2014

Pidilite's well-known adhesive brand Fevicol brought together contractors and carpenters across India for its community initiative'Shram Daan Diwas', a programme which donated a day of their labour towards the betterment of the underprivileged section of society.