Rajarhat Central draws attention with OOH campaign
By Nabamita Chatterjee - December 29, 2014
Mounthill Realty launched an extensive OOH campaign for their latest retail project at Rajarhat. The major advertising planning went to outdoor for creating a buzz about the new retail destination.
Abhishek Kejriwal, Director of Balaji Ads shares with us, "The project has been launched in the heart of Rajarhat town where many other new real estate projects are coming up. Thus for this particular project, we took around 40 hoarding sites at premium landmarks like, Bangur-Jessore Road crossing, Ultadanga, City Centre area, Girish Park, Lake Town-Jaya Cinema crossing, New Town Unitech Junction and such. We also covered the whole area with road signage with directions to the mall and the complete branding of the site for the launch. As the major budget and extensive planning went to outdoor within the first ten days, most of the booking took place instantly and the client is very happy on this phenomenal response. Also to capture the target audience, we did branding on the Big Bazaar cash trays and facade branding on the VIP Big Bazaar Outlet.â€