Srishti Communications plans second LED screen at second entrance to Bangalore City railway station
By Rajiv Raghunath - December 29, 2014
The first LED screen at the station entrance was formally inaugurated by Anil Kumar Agarwal, Divisional Railway Manager, South Western Railway, Bangalore Division on December 25
The first LED screen was formally inaugurated by Anil Kumar Agarwal, Divisional Railway Manager, South Western Railway, Bangalore Division on December 25.
Srishti Communications has taken strident steps in recent months to develop and run digital media properties, such as, digital screens inside Mysore railway station. S Kumar, founding Managing Director of the firm, believes that such pioneering initiatives will bring a greater number of advertising brands into the OOH fold. He asserts that innovative media also delivers greater returns to advertisers.
The firm maintains that every passenger looks at this giant LED board for updates on train arrival and departure. Further, this audio visual medium attracts the passers-by due to the dynamic nature and audio visual effect of the displays screened. Unlike conventional static boards, this unique medium showcases advertising brands in an impactful manner.