RITES invites bids for 6 railway media packages

In OOH News By M4G Bureau - November 08, 2017

Bids invited for Package No. 39 South Western Railways, No. 40 North Western Railways, No. 41 North Eastern & North Central Railways, No. 42 South Central Railways, No. 43 Southern Railways, No. 46 Western Central Railways OOH advertising

RITES invites bids for commercial publicity rights under different packages

In OOH News By M4G Bureau - October 23, 2017

The bid documents are to be submitted online not later than Nov 3

Audio ads on Mumbai Suburban trains enjoy deep connect with commuters

In OOH News By Amaan Kazmi - October 10, 2017

On a line that sees 7.5 million people travelling every day, this form of advertising commands a huge captive audience

Local real estate brands build up equity on Mumbai Central Line during festive season

In OOH News By Amaan Kazmi - October 06, 2017

The majority of the real estate firms are reaching out to this audience with affordable housing propositions

Major rail media packages put on hold; industry concerns under the lens

In OOH News By Bhawana Anand - September 18, 2017

The three packages are: Package no.44 (Western Railway Zone excluding Suburban section of Churchgate to Virar), Package No. 45 (Central Railway Zone excluding Mumbai Area) and Package No. 48 (Northern Railway Zone excluding Delhi Area)

Railways extends Package 51 bid submission date to Sept 18

In OOH News By M4G Bureau - September 05, 2017

The physical submission of supporting documents for the Technical Bid has been shifted to September 20, 2017

Media owners cite viability issues concerning Railways’ Mumbai OOH Area package

In OOH News By Bhawana Anand - August 31, 2017

On Package no. 16, which was the focal point of discussion at the pre-bid meeting in Mumbai, the media owners expressed concern over the high reserve price set by the Railways, and cited a gamut of viability issues

Pre-bid meeting on Mumbai OOH Area railway ad package today

In OOH News By M4G Bureau - August 29, 2017

The meeting will provide the industry a further opportunity to raise queries with the Board with respect to the various terms and conditions linked with the advertising packages.

Address underlying issues to make railway packages attractive: Media owners

In OOH News By Bhawana Anand - August 28, 2017

Issues like prior permission of concerned municipal authorities, visibility into likely RoI, high license fee, and streamlining of other procedures need to be addressed in order for the OOH industry to view railway media investment opportunities more favourably

RITES calls for bids for Mumbai Area OOH ad package

In OOH News By M4G Bureau - August 23, 2017

The Pre-bid meeting will be held in Mumbai on August 29