The five-year contract covers strategically important stations along the Belapur-Panvel (BR) Rail Corridor and the Nerul-Uran (NUR) Rail Corridor, including Kharghar, Mansarovar, Khandeshwar, Bamandongari, and Kharkopar.
The rights have been awarded by Southern Railway for a period of 5 years
The media owner also holds the ad rights at Saharanpur station, where the company is based.
The DOOH screens, currently under trial operations, will be utilised for display of Railway related information, alerts and updates in the event of any disaster management...
The tally brings up the total number of stations under them to 11.
The contract, awarded by Western Railway's Mumbai Division in an e-auction, runs for a total period of 5 years.
Dr Anup Dayanand Sadhu, Chief Commercial Manager, South Western Railway spoke about the factors augmenting investments in railway media.
Dr Sadhu heads the Passenger Services initiative of South Western Railway over the states of Karnataka, Goa, Andhra Pradesh, Maharashtra and Tamil Nadu.
Adway is part of Dehradun-based Adorn Advertising Agency
Plans are afoot to put up boundary walls along a 1,000km track length in the next 5-6 months