Midas Infratech bags exclusive outdoor ad rights in Haridwar

In OOH News By Bhawana Anand - June 16, 2017

The firm will be putting up different media formats like unipoles, hoardings, gantries and cantilevers suitable for national and local advertisers.

Titan appoints OMI as OOH partner

In OOH News By M4G Bureau - June 13, 2017

Laqshya Group has won the outdoor business account on the back of highly successful engagements with the brand in recent times.

Tom Goddard is new FEPE President, next FEPE Congress in Sorrento, Italy

In Digital OOH By M4G Bureau - June 13, 2017

Tom Goddard takes over from former Clear Channel International Europe President Matthew Dearden; FEPE International has also confirmed the appointment of former ISBA director of advertising and media Bob Wootton as its new Executive Director. Wootton succeeds John Ellery.

Bright Outdoor wins prestigious awards

In OOH News By M4G Bureau - June 08, 2017

Bright Outdoor Media recently received the prestigious Dadasaheb Phalke Award as the'Best Outdoor Company' in recognition of the extensive outdoor campaigns done for various movie promotions.

Red FM goes live high up in the air

In Campaigns By Rajiv Raghunath - June 08, 2017

The radio channel put up a live mobile/temporary studio atop a hoarding that centred on the concept"Red FM Hawa Mein”. The highly innovative outdoor planning and execution was handled by IKON.

Vanita Keswani, CEO, Madison Media Sigma to address OAC 2017 on media planning & OOH

In OOH News By M4G Bureau - June 07, 2017

Vanita has led media for businesses in diverse categories -- from Coca Cola, Godrej Consumer Products, Pidilite, and McDonalds to Tata Chemicals, Ceat, Piramal, among others

Shashi Sinha, CEO, IPG Mediabrands India to address & moderate OAC 2017 session on media planning & OOH

In OOH News By M4G Bureau - June 06, 2017

Shashi Sinha - CEO IPG Mediabrands India, manages the second largest media agency group that includes Lodestar UM, Initiative Media, BPN, Reprise, Interactive Avenues, Mediabrands Rapport & Magna Global in India

East Delhi Municipal Corporation postpones tender for multiple outdoor formats

In OOH News By M4G Bureau - June 01, 2017

Now tender for each format will be opened separately this month

ETV promotes CM Yogi Adityanath's'Uprising Uttar Pradesh'

In Campaigns By M4G Bureau - June 01, 2017

Lavkush Enterprise executed the outdoor campaign for promotion of the event that was broadcast on ETV

Natgeo, OAAA build mass awareness on protection of endangered species

In Digital OOH By M4G Bureau - May 31, 2017

On the Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched an OOH campaign driven by user-generated content.