Red FM goes live high up in the air

Red FM made a telling statement in the outdoor on the occasion of the relaunch of the FM channel’s Bengaluru station. The radio channel put up a live mobile/temporary studio atop a hoarding that centred on the concept “Red FM Hawa Mein”. The occasion also marked the introduction of new RJs to the target audience. The highly innovative outdoor planning and execution was handled by IKON.

IKON put up an 8ft x 8ft x 8ft studio on a hoarding outside Forum Mall, Koramangala and Garuda Mall on two Saturdays, and the studio went live from 5PM to 9PM on both Saturdays. The studio itself was 30ft off the ground.

All Red FM RJs conducted live shows from this unique studio. The shows were also attended by local film, fashion and sports celebrities on both days and the event also featured folk dance and rock band performances.