Campaigns
RED FM goes to town with ‘Malishka Ko Matt Sunn’
The OOH campaign, executed by IKON in Mumbai on December 14, was deployed on a wide mix of media units that included hoardings, gantries, bus shelters and rail station boards.
The OOH canvas gives every advertising brand the opportunity to go big and loud with their messaging. In a similar vein, RED FM went to town with its high-decibel show ‘Malishka Ko Matt Sunn’ that brings a host of celebs on air. To build the listenership for the show, the leading radio brand unfurled a campaign in Mumbai beginning December 14.
The OOH campaign, executed by IKON, was deployed on a wide mix of media units that included hoardings, gantries, bus shelters and rail station boards.
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Campaigns
Amazon Prime Video rolls OOH campaign in Mumbai for Do You Wanna Partner
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Industry News
AI surveillance vehicle rolled out to monitor ads in Varanasi
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International Events
WOO Forum Seoul to spotlight regulation and automation in global OOH
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Creative Concepts
Swiggy sets rats running to highlight on-time delivery promise