Campaigns
RED FM goes to town with ‘Malishka Ko Matt Sunn’
The OOH campaign, executed by IKON in Mumbai on December 14, was deployed on a wide mix of media units that included hoardings, gantries, bus shelters and rail station boards.
The OOH canvas gives every advertising brand the opportunity to go big and loud with their messaging. In a similar vein, RED FM went to town with its high-decibel show ‘Malishka Ko Matt Sunn’ that brings a host of celebs on air. To build the listenership for the show, the leading radio brand unfurled a campaign in Mumbai beginning December 14.
The OOH campaign, executed by IKON, was deployed on a wide mix of media units that included hoardings, gantries, bus shelters and rail station boards.
-
Innovative Use
Xiaomi India’s gold bar prank for Redmi Note 14 Pro 5G champagne gold launch
-
OAC
Jaikishin Chhaproo of ITC Limited joins insightful lineup of panelists at OAC 2025
-
Campaigns
Starbucks brews a visual delight with 3D anamorphic campaign in Bangalore
-
OAC
Raghav Anand, Partner at EY to speak at OAC 2025